Intuit Inc. (NASDAQ:) is one of the . On June 12, Intuit unveiled a new suite of marketing tools and integrations at Mailchimp’s FWD: London event. The innovations are designed to empower marketers and small-to-mid-sized businesses/SMBs by enhancing their ability to understand and use customer data, ultimately boosting conversions and driving sustainable growth.
The new offerings include AI-powered tools for deeper customer insights and marketing automation. Intuit Mailchimp has also introduced new lead generation integrations with major platforms such as Meta, TikTok, Google, Snapchat, and LinkedIn to streamline the lead-to-conversion journey. Additionally, over 100 new customizable pop-up templates have been made available for targeted campaigns, and reporting capabilities have been enhanced with the Metrics Visualizer.
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Since December 2024, Intuit Mailchimp has implemented over 2,000 product updates and enhancements. Intuit now plans to release new custom audience tools later this year, allowing marketers to send audience segments directly to Meta technologies and Google Ads for lookalike audiences or retargeting. SMS contact import via API is also on the horizon, enabling businesses to engage SMS-only contacts.
Intuit Inc. (NASDAQ:INTU) provides financial management, compliance, and marketing products and services in the US.
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Disclosure: None. This article is originally published at Insider Monkey.
