As part of an ongoing mission to investigate mobility safety, Toyota’s Collaborative Safety Research Center (CSRC) has released a report exploring the reasons why drivers speed.
According to the CSRC’s study, while prior research has focused on individual risky driving events like crashes or near-misses to determine driver behaviours, the broader context of an entire trip can be another important factor.
Notably, for the CSRC, additional external factors like idling, surrounding vehicle speed and time of day also play a substantial role in drivers’ choice to speed.
The study further shows that—based on data and generated studies–-20.2 percent of a trip spent idling can lead to a steep increase in the likelihood of speeding.
The CSRC’s study concludes that one strategy for changing driving behaviours includes giving drivers the tools they need, such as advanced driver assistance systems (ADAS), to make better decisions.
To read the full study, click here.