Saturday, June 21, 2025

Hilton’s groundbreaking expansion in Africa marks a transformative step for the hospitality giant, as the company sets out to triple its hotel portfolio across the continent. This ambitious plan not only demonstrates Hilton’s commitment to the growth of the African tourism industry but also plays a pivotal role in fostering economic development. With over 100 new properties in the pipeline, Hilton’s expansion will create approximately eighteen thousand jobs, enhancing local economies and reinforcing the brand’s presence in high-growth markets. As the company accelerates its operations in key regions, including Angola, Nigeria, and Ethiopia, Hilton is poised to meet the rising demand for world-class hospitality, providing a significant boost to Africa’s tourism and business sectors.

Hilton, the renowned global hospitality brand, is set to embark on an ambitious expansion across Africa, underscoring its commitment to enhancing the continent’s hospitality sector. Timed to coincide with the Future Hospitality Summit Africa 2025, Hilton’s plan to grow its African portfolio nearly threefold to over 160 operational hotels signals a transformative era for the region’s tourism industry. With more than 100 new properties in the pipeline, Hilton’s expansion will not only elevate the continent’s hospitality offerings but also contribute significantly to local economies by generating approximately eighteen thousand jobs. This sweeping growth plan is poised to reshape the landscape of hospitality, positioning Hilton as a key player in the continent’s economic and tourism development.

Hilton’s bold expansion is marked by a strategic focus on key African markets, including Angola, Benin, Madagascar, Nigeria, Ghana, and Ethiopia. These regions, which are rapidly growing in both tourism and business sectors, present Hilton with an opportunity to deliver world-class hospitality services while meeting the evolving demands of regional and international travelers.

Hilton’s entry into Angola is marked by the development of three significant properties, reinforcing the company’s commitment to expanding its reach across West and Central Africa. The first two hotels will open in Luanda, the country’s capital, with one under the upscale Hilton Hotels & Resorts brand and another under the midscale Hilton Garden Inn banner. A third property, the DoubleTree by Hilton Cabinda Futila Residences, will debut in Cabinda, offering high-end apartment-style accommodations. These properties are set to offer an array of amenities, including dining options, fitness centers, and event spaces designed to cater to both leisure and business travelers.

Hilton’s West African expansion continues with the signing of hotels in Benin and Ghana.

Hilton’s return to Madagascar marks another key milestone in its African strategy. The company plans to open two hotels in Antananarivo, the capital city, with a mix of upscale and midscale options.

Hilton continues its Nigerian expansion with several new hotels planned for Abuja, Lagos, and Kano, including the , which will open in 2026. Additionally, Hilton will debut in Ethiopia with two DoubleTree by Hilton properties, enhancing both countries’ tourism infrastructure.

• : This property, set to open in 2029, will provide 100 rooms and facilities aimed at both business and leisure guests.

Hilton’s African expansion also includes strategic re-entries and new properties in Tanzania and Morocco. The , set to open in 2027, will be a landmark property in Fumba Town. In Morocco, Hilton plans to nearly double its presence, with the expected to open in 2028, providing elegant accommodations and world-class amenities.

Hilton’s groundbreaking expansion in Africa aims to triple its hotel portfolio, significantly boosting the continent’s tourism and economic growth. With over 100 new properties in development, this ambitious plan will create around eighteen thousand jobs, reinforcing Hilton’s commitment to supporting local economies and meeting rising hospitality demand.

With a rapidly growing portfolio of over 160 hotels expected in the coming years, Hilton’s African expansion will play a critical role in driving the region’s tourism and economic growth. The company’s ongoing commitment to supporting local communities through job creation and workforce development further strengthens its position as a leader in the African hospitality sector.

Through Hilton Honors, the company’s award-winning loyalty program, guests can access exclusive offers and experiences at properties across Africa and around the world, ensuring an unforgettable travel experience every time.

Hilton’s dynamic strategy underscores its leadership in the global hospitality industry, setting the stage for even greater growth and innovation across the African continent.