Global Virtual Reality Shopping Market Outlook 2025-2034:

Published 9 hours ago• 6 minute read

Virtual Reality Shopping Market Size

The Virtual Reality Shopping Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Virtual Reality Shopping Market Size and Projected Growth Rate?
The market size for virtual reality shopping has seen significant expansion in the past few years. It's projected to rise from $74.56 billion in 2024 to $95.69 billion in 2025, signifying a compound annual growth rate (CAGR) of 28.3%. Factors such as a heightened shopping experience, incorporation of e-commerce, greater consumer engagement in VR, brand interaction, and competitive advantage are contributing to the growth experienced in the historical period.

The market for virtual reality shopping is forecasted to undergo a significant expansion in the coming years. The sector is predicted to reach a value of $264.97 billion by the year 2029, with a compound annual growth rate (CAGR) of 29.0%. This projected growth within the forecast period can be ascribed to factors such as mobile vr experiences, social vr commerce, personalization powered by AI, virtual trying-on rooms, combined with augmented reality, and favoring environmentally conscious and sustainable shopping methods. Key trends for the forecast period encompasses advancements in technology, social vr commerce, AI-led personalization and recommendations, virtual changing rooms, and integration with online shopping platforms.

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What Are the Major Segments in the Virtual Reality Shopping Market?
The virtual reality shopping market covered in this report is segmented -

1) By Device: Gesture-Tracking Device (GTD), Head-Mounted Display (HMD), Projectors And Display Wall (PDW)
2) By Technology, Semi And Fully Immersive, Non-Immersive
3) By Component, Hardware, Software
4) By Application: Aerospace And Defense, Commercial, Healthcare, Enterprise, Other Applications

Subsegments:
1) By Gesture-Tracking Device (GTD): Handheld Gesture Controllers, Motion Sensing Gloves, Full-Body Gesture Tracking Systems
2) By Head-Mounted Display (HMD): Tethered HMD, Wireless HMD, Augmented Reality (AR) HMD
3) By Projectors And Display Wall (PDW): Large-Screen Projectors, Interactive Display Walls, 3D Projection Systems

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What Are The Driving Virtual Reality Shopping Market Evolution?
The anticipated surge in the e-commerce industry is predicted to spur the expansion of the virtual reality shopping market in the future. The term e-commerce industry encompasses a host of online retail and digital transactions, including the online purchase and sale of goods and services. With virtual reality shopping, customers can navigate through virtually created stores from their homes and make informed purchases, improving their e-commerce experience. According to data from the U.S. Department of Commerce, an executive branch of the US federal government, in August 2023, the unadjusted estimate of U.S. retail e-commerce sales for the second quarter of 2023 hit $269.5 billion. This marked a 6.6% increase from the first quarter of the same year, while the second quarter's e-commerce sales amplified by 7.7% in comparison to the same quarter the previous year. Consequently, the burgeoning e-commerce industry is acting as a catalyst in the expansion of the virtual reality shopping market. With the uptake of Virtual Reality (VR) technology on the rise, the growth of the virtual reality shopping market is expected to accelerate. VR technology is a computer-generated simulation of a 3D experience or environment that allows user interaction. Using virtual reality technology transforms the shopping experience, making it immersive and interactive, allowing consumers to explore products and make informed purchases right from their homes. For example, data sourced from XR Today, a UK-based technology podcast company, reveals that in the US, nearly 57.4 million people owned a VR headset in 2020, with the number projected to rise to 37.7 million in 2022. Hence, the expanding adoption of VR technology is fuelling the growth of the virtual reality shopping market.

Which Firms Dominate The Virtual Reality Shopping Market Segments?
Major companies operating in the virtual reality shopping market report are Amazon Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, JD.com Inc., Alibaba Group Holding Limited, Meta Platforms Inc., Target Corporation, Lowe's Companies Inc., Best Buy Co. Inc., IKEA Group, Macy's Inc., Adobe Inc., Wayfair Inc., eBay Inc., Pinterest Inc., PTC Inc., Unity Technologies Inc., Barco NV, HTC Corporation, EON Reality Inc., Ultraleap Ltd., Threekit Inc., Cappasity Inc., Newegg Inc., InContext Solutions Inc., Sixense Enterprises Inc., WorldViz Inc., Obsess VR Inc., Marxent Labs LLC

What Trends Are Expected to Dominate the Virtual Reality Shopping Market in the Next 5 Years?
Prominent corporations in the virtual reality shopping market are implementing methodologies based on strategic partnerships to bolster their resources and competitive edge. In other words, strategic partnerships involve corporations capitalizing on each other's strengths and resources to garner mutual growth and success. An exemplification of this would be in February 2023, Alo LLC, an activewear and lifestyle organization rooted in the United States, initiated a partnership with Obsess Inc., an e-commerce platform also US-based. Their collaboration paved the way for a distinctive virtual reality shopping experience on an experiential e-commerce platform. This digital store is accessible through desktop, mobile or the Meta Quest 2 VR glasses. Additionally, this virtual space offers beauty and wellness instructions. This comprehensive digital shopping journey lets customers explore and purchase from Alo's range, engage with several types of content, and design custom attire.

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Which Is The Largest Region In The Virtual Reality Shopping Market?
Asia-Pacific was the largest region in the virtual reality shopping market in 2024. The regions covered in the virtual reality shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Virtual Reality Shopping Market?
2. What is the CAGR expected in the Virtual Reality Shopping Market?
3. What Are the Key Innovations Transforming the Virtual Reality Shopping Industry?
4. Which Region Is Leading the Virtual Reality Shopping Market?

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