Unpopular opinion, but where you shop matters just as much as what you’re buying. Not all grocery stores are created equal, right? For me, Aldi’s is my go-to for stocking up, but Trader Joe’s and Whole Foods definitely have some standouts that Aldi just can’t match.

What I’m getting at here is that the grocery store itself makes a difference, and having options as consumers helps us shop smarter. So when I found out that my trusty grocery delivery service was opening a physical location? Let’s just say, I was excited.

ICYMI, FreshDirect—aka the OG of grocery delivery services (basically the predecessor to Instacart)—has opened its first-ever brick-and-mortar location. The new spot, called FreshDirect on Main, is now officially open in Southampton’s East End Village.

The store is more like a mini farmers market than anything, with artisanal local cheeses, high-quality oils, and seasonal fruits and veggies. The flagship location will also feature a coffee counter serving up lattes, macchiatos, and more. Plus, you can expect FreshDirect’s signature breakfast items and other specialty packaged foods available for takeout.

Right now, FreshDirect on Main feels more like a pop-up than a permanent fixture, so there’s no word yet on whether it’s here to stay. But with the way shoppers are reacting, it’s looking pretty likely that more locations could pop up on the East Coast if this one takes off.

And honestly, based on the buzz, FreshDirect’s next big move might just be a full-fledged brick-and-mortar expansion.

Like one user commented, “Plop one of these in the city, it will kill!” Another chimed in with, “Open anything in Ohio PLEASE 🙌.”

It’s time to give the people what they want, FreshDirect. Physical locations.