Keturah Cummings, founder of social media agency and content production studio Forward Slash, will be named Music Entrepreneur of the Year at the 2025 Young Music Boss (YMB) Awards,

The event takes place on Thursday (June 12) at the newly redeveloped Oval Space in London. The YMB Awards is now in its fifth year.

Awarded in partnership with the Association of Independent Music (AIM), the Music Entrepreneur of the Year category recognises those who have demonstrated outstanding leadership, innovation and impact in the music business. 

Founded in 2018, Forward Slash has collaborated with Raye, Michael Dapaah, Jorja Smith and Wretch 32, as well as BBC Radio 1Xtra, Amazon Music, Netflix, Google Arts & Culture and Red Bull UK. 

“With a strong reputation for connecting artists, brands and audiences in new ways, Keturah’s work reflects strongly on independent music entrepreneurship,” said a statement.

Keturah Cummings said: “I wasn't expecting this at all - I'm equal parts surprised and honoured! Being an entrepreneur in the current climate means constantly adapting and embracing the challenges to get to the breakthroughs. Forward Slash has grown through staying creative and committed whilst pivoting accordingly, so recognition of the impact we've made so far across the industry is greatly appreciated. Thank you Young Music Boss and AIM."

Being an entrepreneur in the current climate means constantly adapting and embracing the challenges to get to the breakthroughs

Keturah Cummings

Ben Wynter, director of business development & partnerships at AIM, said: “Keturah Cummings is a trailblazer whose work with Forward Slash exemplifies the innovation and resilience that define independent music entrepreneurship. She has not only created a platform that uplifts emerging talent but has also redefined how culture and community intersect within the industry. 

“Her dedication to fostering inclusivity and championing underrepresented voices sets a new standard for what it means to be a leader in today's music landscape. Keturah's achievements are a testament to the transformative power of true entrepreneurship in music. AIM is proud to support YMB’s choice to award Keturah Cummings Entrepreneur of the Year 2025.”

“The Music Entrepreneur of the Year Award is about recognising those who are not only building businesses, but building bridges,” said Jusnah Gadi, founder of Young Music Boss and the YMB Awards. “Keturah embodies that spirit – she’s a force within the industry who continues to pave a way forward for others to follow. We’re proud to honour her journey.”

The 2025 ceremony will bring together a diverse cross-section of the music industry, with professionals across labels, management, publishing, tech, legal, PR and media in attendance.