Nigerian fintech unicorn Flutterwave has partnered with Chpter, an AI-powered conversational platform, to revolutionize social selling for businesses across Africa.

This strategic collaboration aims to simplify the complexities of selling on social media by enabling businesses to automate customer conversations, process payments and manage marketing campaigns all within the platforms their customers already use.

Announcing the partnership, Chpter wrote,

“We’re proud to announce our partnership with Flutterwave to supercharge social commerce for African merchants in 11 new markets. At Chpter, we’ve always believed in the power of social media platforms to drive more sales by meeting customers where they already are, fostering stronger customer connections through personalized marketing, and handling customer conversations. And now, thanks to this partnership, millions of merchants across the continent can easily accept payments on WhatsApp, Instagram, and Facebook – and get paid directly into their bank accounts or mobile wallets.”

Also commenting on the partnership, Flutterwave CEO Olugbenga Agboola wrote via a post on Linkedin,

“AI integration meets seamless payments as Flutterwave partners with chpter. To power the future of social commerce in Africa. As Chpter expands into 11 new countries, we’re enabling secure, instant payments so businesses can sell, chat, and get paid, all in one conversation. Together, we’re driving real-time, AI-led commerce across the continent.”

Chpter ensures businesses are capitalizing on the power of social media platforms to drive more sales by meeting customers where they already are, fostering stronger customer connections through personalized marketing and handling customer conversations across multiple platforms by unifying chats in a single dashboard.

Last year, Chpter introduced Chpter.AI to enable businesses to set up a chatbot and AI sales/customer service agent to ensure no sales fall through the cracks by guaranteeing faster response to customer enquiries, leading to increased sales conversion. Additionally, Chpter recently announced the launch of its comprehensive WhatsApp API suite called Pluto, which supports developers and enterprises to build interactive end-to-end customer journeys on WhatsApp.

The platform is currently available in 14 countries which includes Kenya, South Africa, Nigeria, Ghana, Senegal, Ivory Coast, Cameroon, Uganda, Tanzania, Rwanda, Egypt, Burkina Faso, Malawi, and Zambia. The startup is proud to be building the rails for the future of commerce in Africa and beyond, one conversation at a time.

– Sell directly on WhatsApp and Instagram

– Use AI agents to manage sales and customer support 24/7

– Chat with customers across platforms — all in one place

– Accept secure payments seamlessly with Flutterwave

From chat to checkout, it’s a fully AI-powered customer experience, built for growth.

Chpter’s mission is to help African businesses to seamlessly convert online conversations into sales. By 2030, they aim to have helped 1 million businesses achieve this. Chpter also has an AI tool which helps with the “conversation to sales” goal. Its personas, Jess and Bran, are virtual round-the-clock Sales and Customer Service Agents that assist with all customer enquiries and complete all sales.

With this partnership, Flutterwave continues to empower African businesses to grow by making payments easier, while Chpter delivers the tools needed to thrive in a digitally connected marketplace. Together, they are making it possible for entrepreneurs to reach more customers, sell more efficiently, and redefine what’s possible through social media.