Determined to groom the next generation of successful business owners in the creative industry, The Community Collective (TCCo) in collaboration with MTN Nigeria, have organised a Venture Stack event to unpack the intersection of purpose, creativity, and profit making for brands and the creative sector.

The programme with the theme: “Building Ventures That Make Money: Building and Monetising Creative Products, Brands, and Businesses,” brought together leading minds in Africa’s creative and entrepreneurial space.

Speaking at the event, an award-winning designer, Titi Ogufere, challenged creatives to ground their work in deep understanding and consistency.

According to her, in an environment where things don’t always work, it is the responsibility of Nigerians to make it work.

Ogufere emphasised the importance of mastering one’s craft, charging fairly for value delivered, and protecting the ideation process.

“Your mind is a powerful tool; treat it like sacred ground when birthing new ideas. Brainstorm, refine, and know who your idea is for,” she said.

On the role of purpose and sustainability in business, Co-founder of RED for Africa, Adebola Williams, urged creatives to resist the lure of clout chasing and instead focus on longevity and value creation.

“Creativity is nothing without distribution. It’s not just about making noise; it’s about shaping culture and adding value to lives.”

Both speakers believed that building ventures that make money begins with clarity, commitment, and courage. Purpose may not immediately pay, but over time, it positions creators to lead transformative change, and profit from it.

On his part, the founder of The Community Collective (TCCo), Imogie Immanuel, said the organisation is focused on building a culture where entrepreneurship in Africa thrives through collaboration.

Immanuel said that creators and founders can do better when they are connected, when they can share lessons, ask questions, and grow side by side with others on the same path.

“Our vision is a thriving, inclusive ecosystem where African entrepreneurs are equipped not just with tools, but with people who genuinely want to see them win. With Venture Stack, we bridge the gap between industry leaders and the next generation of entrepreneurs, and business leaders, with the simple goal to help early stage founders avoid isolation, build smarter, and scale stronger as a collective,” he said.