reads the bio on the Instagram page of , a brand founded in Stockholm in 2013 that went bankrupt in January this year. With the last post on the account dated December 29, 2024, the brand hints at a comeback, confirmed today by the news that , co-founder of the company along with Jonathan Hirschfeld, is about to relaunch the project thanks to the support of a group of investors, including his , who will lead the management team. Eytys had made its mark in fashion with its Nordic aesthetic and sneakers that skillfully combined the platform shoe trend with unique designs. Over the years, the brand expanded from footwear to a ready-to-wear line, opening a large store in the heart of London’s Soho and launching collaborations with international companies like Dover Street Market and Selfridges.

Loved by the brand never met the commercial expectations of a saturated market and fell victim to the supply chain crisis. After months of searching for new investors, and thanks to significant support from Schiller’s brother, who will also head the company's board, Eytys is now preparing for a fresh start. In the hope that the young creatives who once fell in love with the brand are ready to fall in love with its new sneakers again, Max Schiller has confirmed that the brand will relaunch .