Over ** percent of advertisers in China were expecting to use AI in ad placement and user analytics, according to the results of a digital marketing survey in 2024. ***********, ******************, and *************** were currently the most common AI application cases among surveyed advertisers.
| Characteristic | Share of advertisers |
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| - | - |
| - | - |
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Survey time period
September 15 to November 15, 2024
Number of respondents
228 advertisers
Method of interview
Online survey
Supplementary notes
Original survey question:
What tasks is AI currently used in your company, and what are the expected applications in 2025?
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Overview
7
Selected markets
6
Leading players
5
E-mail, SMS, and Push marketing
5
Social media and influencer marketing
7
User Generated Content (UGC)
5
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