Epson, a global leader in visual and printing solutions, has officially announced international music icon Shakira as its new ambassador for the Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. This strategic partnership, made public on July 2nd, 2025, underscores Epson’s profound commitment to delivering accessible and sustainable technology that empowers individuals and fosters innovation, empowerment, and entrepreneurship across the globe.

The collaboration with Shakira, who is widely recognized not only as a musician but also as an entrepreneur, innovator, and mother, is a key component of Epson’s “Imagine New Possibilities” campaign. This initiative expands upon the artist's existing role as an ambassador for other regions within Epson's global network, aiming to incorporate various initiatives designed to champion youth creativity and innovation. The core objective of this new campaign is to inspire the next generation, encouraging them to discover new possibilities, enhance their confidence, boost creativity and performance, and cultivate an environment where imagination can truly flourish.

Epson consistently demonstrates its dedication to providing technology that significantly enriches visual experiences and enhances creative capabilities. Through its cutting-edge visual and printing solutions, Epson empowers students to translate their innovative ideas into tangible realities. It provides entrepreneurs and small businesses with accessible tools essential for visualizing, designing, and creating their dreams. Moreover, Epson supports educators in facilitating immersive, hands-on learning experiences, and assists families in capturing, preserving, and sharing their most cherished moments, thereby enriching lives through technology.

Natalie Harrison, Marketing Director at Epson META-CW Asia, expressed enthusiasm about the partnership, stating, "At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality. By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira's dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big."

Shakira, a celebrated multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, is renowned for her eagerness to embrace new opportunities and approach creative projects with bold and innovative ideas. Much like Epson, she consistently pushes boundaries, challenges conventional norms, and delivers results that are both inspiring and groundbreaking. The partnership officially commenced on July 1st, featuring the music megastar prominently across a multitude of platforms, including digital media, retail experiences, and educational initiatives throughout the META-CWA region.

Founded over 70 years ago, Epson has a rich history of producing innovative products and services, all built upon its core competencies of efficient, compact, and precision technologies. The company's corporate ethos, encapsulated by its