In a social media post, the DTI invited stakeholders to submit comments on the draft Department Administrative Order (DAO) on the implementing rules and regulations on the e-commerce trustmark.

STAR / File

MANILA, Philippines — The Department of Trade and Industry (DTI) is seeking feedback from stakeholders on draft rules for the planned rollout of an e-commerce trustmark to promote safe and digital trade.

In a social media post, the DTI invited stakeholders to submit comments on the draft Department Administrative Order (DAO) on the implementing rules and regulations on the e-commerce trustmark.

To be issued by the DTI pursuant to the Internet Transactions Act, the trustmark is an electronic emblem intended to build consumer confidence by signifying that the goods or services sold online can be trusted and are safe and secure.

It also shows the holder’s commitment to comply with applicable standards and good e-commerce practices.

Under the draft DAO, the trustmark will be displayed in a clearly visible section of the holder’s official website, digital storefront or seller profile.

It may also be displayed on the holder’s brick-and-mortar stores.

To be eligible for the trustmark, the following should be provided: accomplished application form with a sworn undertaking to comply with the applicable laws, rules and regulations; business name registration; mayor’s permit or business permit issued by the local government unit; Bureau of Internal Revenue certificate of registration; list of digital platforms or websites used for online sales; valid government-issued ID; certificate of no pending formal charge issued by the DTI Fair Trade Enforcement Bureau or any government agency and a step-by-step guide on the applicant’s internal redress mechanism.

The draft DAO states that trustmark holders can enjoy incentives such as streamlined access to DTI programs and services, as well as priority handling in the processing of DTI permits or certifications, including business name registration and product-related clearances.

Other incentives include participation in DTI capacity-building activities, trade fairs or consumer awareness initiatives, as well as access to redress facilitation mechanisms administered by the DTI for reported consumer issues.

A trustmark can be revoked based on the following grounds: use of false, misleading or fraudulent information in the application or renewal; alteration, unauthorized transfer or display of trustmark on unregistered platforms; failure to comply with reporting, updating or renewal obligations; violation of consumer protection, fair trade or e-commerce laws; repeated or unresolved consumer complaints; and refusal to cooperate with DTI monitoring, verification or enforcement activities.

A revoked trustmark may be applied for reinstatement after a minimum period of six months, following re-evaluation and submission of proof of compliance and corrective action.

A suspended entity may also request lifting of the suspension after fulfillment of remedial measures.

The DTI will be accepting comments on the draft rules until 12 noon of May 16, 2025.

Stakeholders can send their comments via email at [email protected], with a copy furnished to [email protected].