Friday, May 30, 2025

In a landmark move set to reshape the UK travel industry landscape, Domes Resorts has proudly become the first hotel group to join ABTA’s prestigious Partnership programme as an official Hotel Partner. This milestone marks a significant expansion in ABTA’s collaboration with the hospitality sector, signaling new opportunities for hotels eager to strengthen their ties with the UK travel trade.

Traditionally, ABTA’s Partnership programme has united key players across airlines, tourist boards, and specialist service providers to support the travel trade in the UK. The inclusion of hotel brands now represents a natural and strategic evolution of this ecosystem, allowing for a broader, more balanced range of products and services available to ABTA members. By welcoming Domes Resorts into this new category, ABTA opens the door for more hotel groups to connect directly with leading travel agents and tour operators throughout the UK.

This enhanced collaboration aims to provide hotels with a vital platform to increase sales and visibility within one of the world’s largest outbound travel markets. For the UK travel trade, it translates into access to trusted, quality hotel partners who offer exceptional experiences and services to their customers.

Renowned for its upscale hospitality, Domes Resorts has gained widespread recognition for exceptional properties located throughout Greece and Portugal. Their portfolio is diverse, ranging from serene, adults-only escapes to vibrant family-friendly resorts. With properties situated in highly sought-after locations such as the Algarve in Portugal and iconic Greek islands like Corfu and Crete, Domes Resorts caters to a wide spectrum of travellers including couples, families, and discerning high-end guests.

The brand has long been recognized for delivering curated guest experiences, combining impeccable service with a commitment to authentic local culture and sustainable practices. Their close ties with the UK market have made them a trusted partner for British travellers seeking memorable and tailored vacations.

Domes Resorts joins a distinguished network of over 160 companies within ABTA’s Partnership programme. This network spans multiple sectors critical to the travel industry, including airlines, tourist boards, legal and financial service providers, and now hotels. Members of ABTA gain privileged access to Partner services, which include exclusive offers, valuable industry insights, and expert resources designed to help them better serve their clients.

Conversely, Partner companies receive substantial benefits such as marketing support, travel industry intelligence, and extensive networking opportunities, enabling them to grow their presence and influence in the market.

Hotel partners such as Domes Resorts also gain complimentary access to ABTA’s extensive Tourism Accommodation Health & Safety Technical Guide as part of their membership benefits. This essential resource helps ensure hotels maintain the highest standards of guest safety and wellbeing. Additionally, hotel partners benefit from discounted membership to Travelife for Accommodation — a leading sustainability certification programme that supports responsible tourism practices.

ABTA’s decision to introduce a dedicated Hotel Partner category comes at a pivotal time for the hospitality industry. As global travel rebounds and demand for high-quality accommodations surges, the ability to foster strong relationships with the UK’s travel agents and tour operators is invaluable.

Through this partnership, Domes Resorts is poised to deepen its engagement with the UK market, creating tailored packages and exclusive offers that meet the evolving preferences of British travellers. Their commitment to collaboration ensures that travel agents and operators can confidently recommend Domes properties, knowing that the brand upholds exceptional service standards and delivers consistently memorable experiences.

The introduction of hotels to ABTA’s Partnership programme reflects a broader trend towards integrated, collaborative travel solutions that benefit all stakeholders — suppliers, travel professionals, and ultimately, travellers themselves. With Domes Resorts leading the way as the inaugural Hotel Partner, ABTA is setting a new standard for partnership and industry cooperation.

This development signals a future where hotels can leverage ABTA’s extensive network and resources to enhance their market reach, while the UK travel trade gains richer access to premium accommodation options backed by trusted partners. Together, this symbiotic relationship promises to drive sustained growth, innovation, and excellence within the travel industry.

says:

“Partners are a vital part of our business. They benefit from privileged access to ABTA members, whilst our members get trusted, vetted suppliers who understand the trade and support their sales. We’re excited to launch this new category with Domes Resorts and look forward to welcoming more hotels looking to build strong relationships with the UK travel industry.”

added:

“This is a moment of great pride and excitement for all of us at Domes Resorts. Becoming ABTA’s first Hotel Partner is not only a milestone for our brand but a powerful testament to the trusted relationships we’ve built with the UK travel trade over the years, and our ongoing efforts to raise standards, increase transparency, and build long-term relationships. Domes will continue innovating and growing trust with partners and guests.’’

ABTA plans to expand the category by welcoming more Hotel Partners that are actively looking to strengthen their relationship with the UK travel industry, gain visibility in the outbound market and grow their bookings through ABTA members.

Domes Resorts is a distinguished luxury hospitality group operating properties across Greece and Portugal. Known for combining elegant design, exceptional service, and culturally immersive experiences, the brand serves a broad clientele ranging from romantic couples and families to high-end leisure travellers. Their commitment to quality, sustainability, and market collaboration has made them a standout name within the European hospitality sector.