Making its debut at the 30,000 capacity festival, which this year will see live performances from Tom Jones, the Sugababes and Basement Jaxx, an interactive pop-up called ‘Planet Debenhams’ will bring handpicked fashion, beauty and lifestyle brands to life.

There will also be complementary ice cream available at the AstroScoops van all weekend long, while ‘Debenhams Cosmic Glam Squad’ will be on hand with stardust and face gems.

The retailer will also host a mini sports day – under the title of ‘Ready Steady Go..To the Rocket Races’ - with "intergalactic fun” for kids and three sports day-themed activities.

Dan Finley, Debenhams Group CEO, said: "Camp Bestival represents the quintessential family festival experience. With Debenhams’ broad offering for every member of the family, this partnership presents a natural alignment.

"The launch of Planet Debenhams marks an exciting opportunity to deepen our connection with customers, while delivering a vibrant and memorable experience for festival goers."

A Camp Bestival spokesperson added: "We’re excited to welcome Debenhams as Camp Bestival's first-ever headline partner for the next two years. Camp Bestival is about creating unforgettable moments for families, and Debenhams brings a vibrant, imaginative spirit that perfectly aligns with the festival’s mission.

"As an online-only brand, their desire to create in person, real world connections make this partnership even more special. With Planet Debenhams launching this summer, festival goers can look forward to a whole new dimension of fun, fashion and family adventure. It’s a brilliant way to bring their world to life for our attendees."

Festival fashion fans will be able to discover the new Warehouse ‘Summer Solstice’ collection, co-curated with presenter Hannah Cooper-Dommett and "packed with bold looks and festival flair".

Debenhams will also offer camping gear including tents, sleeping bags and outdoor chairs for those attendees travelling light.