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Corporate brands adopt tree planting

Published 1 day ago3 minute read

June 5, 2025 by and

Corporate brands adopt tree planting

Many corporate organisations are incorporating tree planting into their CSR strategies, aligning environmental stewardship with long-term business sustainability and social impact.

At this year’s World Environment Day (WED), on June 5, One Million Trees Initiative (OMTI) Founder, Washington Uba, said the tree planting projects would be in three communities simultaneously;  Gateway Zone CDA and Oremeji Zone in Magodo GRA Phase 1, Lagos, and Queens Park Estate, Rumuosunwo in Port Harcourt.

CE-Power Solutions, GSR 360, SMP Media Group, Extel Premium Table Water, and Rotary Club of Lekki Phase 1 will partner OMTI to plant trees in Lagos and Port Harcourt, to mark WED.

Speaking on the partnerships garnered, OMTI’s co-founder, Josephine Uba, said it reflects a shared belief among these organisations that environmental sustainability must be integrated into core CSR objectives.“This year, we are introducing economic crops with fruit-bearing trees to promote environmental and economic sustainability,” Uba said. She added advocacy and poetry recital by journalist Evelyn Osagie, would accompany the planting events.

For these brands, tree planting goes beyond symbolic environmental action, it is a deliberate step towards addressing the climate crisis, enhancing community engagement, and reinforcing their Environmental, Social, and Governance (ESG) commitments.

According to Mrs. Cheta Nwabuike of CE-Power Solutions, a leading Independent Power Producer (IPP) that focuses on supplying clean and affordable power without compromising the environment, through the use of compressed natural gas, tree planting aligns with the company’s sustainability goals, especially in reducing carbon emissions and promoting biodiversity.

Also, GSR 360 Ltd’s team lead, Barry Uba, highlighted the moral imperative behind their involvement.

Rotary Club of Lekki Phase 1’s president, Rotarian Sina Elusakin, explained that their drive reflects Rotary’s legacy of community service.

Dan Ukpabi, CEO of Extel Premium Table Water, and Ugo Ogoke of SMP Media Group, echoed the urgent need for more corporate climate focused CSR.

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