, a home hygiene brand reimagining floor and surface cleaning for the modern Indian household, has raised $1 million seed funding. The round was led by Eternal Capital, with participation from Zeca Capital, as well as marquee angels and syndicate investors from the startup ecosystem. Notable names include DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), and Alok Mittal (Indifi), along with key members of the Venture Garage Network.Built on a deep conviction that cleaning needs a reset and not just a refresh, Cleevo offers high-performance cleaning products in concentrate formats that eliminate the inefficiencies of traditional liquid cleaners. The company’s core proposition lies in replacing conventional, water-heavy liquid cleaners with compact concentrate-based alternatives that are lighter to ship, easier to store, and drastically reduce plastic use and transport emissions. In addition, Cleevo’s unique approach significantly enhances the affordability of cleaners, making them a preferred choice for customers in metro, tier-2 and tier-3 cities alike. While traditional floor cleaners typically retail at around Rs. 800 for 5 litres, Cleevo’s concentrate-based alternative is priced at Rs. 350 for the same volume.

The company draws heavily from Founder Mayank Jain’s belief that sustainable and responsible living should be smart and accessible, as it offers non-toxic formulations created by its in-house R&D and manufacturing unit. Mayank’s approach to product innovation centers around the idea that consumers shouldn’t have to pay a premium for cleaner, more responsible products. Cleevo’s non-toxic formulations—free from corrosive acids and harsh industrial chemicals—have already made it a popular choice on quick commerce and e-commerce platforms.

Cleevo’s Founder & CEO Mayank Jain said in a statement, “Home hygiene hasn’t seen meaningful innovation in decades. We're still buying bulky, 90% water-filled bottles, paying more for packaging and transport than for actual performance. Cleevo is built to question this status quo. We’ve reimagined cleaning from the ground up, focusing on concentrates that work harder, ship smarter, and do less harm.”

“This fundraise is not just about capital—it’s a validation of the fundamental shift we’re enabling. It will allow us to scale our R&D, expand manufacturing, and build a brand that earns trust at every touchpoint,” added Mayank.”

Dhruv Dhanraj Bahl, Founder & Managing Partner of Eternal Capital added, “As India’s floor and surface cleaner market continues to be dominated by legacy liquid brands, Cleevo is charting a new path, proving that conscious cleaning doesn’t need to be costly, inconvenient, or ineffective. The founders are addressing the fundamentals of format, logistics, and formulation, and in turn, laying the groundwork for a future where household hygiene is not just cheaper and safer, but more sustainable by default.”