Cleartrip, a Flipkart company and one of India’s leading travel platforms, has unveiled a groundbreaking new feature, ‘Explore Hotels by Vibe.’ This innovative addition aims to revolutionise the hotel booking process by focusing on the mood and vibe of the trip, providing a more personalised experience for India’s diverse traveller base.

This video-first experience simplifies hotel discovery by categorising accommodations based on travellers’ emotions and desired experiences. Cleartrip recognises that no two travellers are alike, and the new feature caters to various needs, whether it’s a romantic getaway, an adventure-packed trip, or a peaceful retreat. With over 5,000 hotels across 23 cities, users can easily explore 11 unique travel vibes, making it effortless to find stays that match their mood and aspirations.

Traditionally, travellers have had to navigate multiple platforms to gather hotel and itinerary recommendations. However, the "Explore Hotels by Vibe" feature eliminates this hassle by offering curated options based on location, amenities, and AI-summarised guest reviews. Whether for Gen Z adventurers, millennial couples, or families seeking a stress-free holiday, this new feature streamlines the process, allowing users to make confident choices quickly.

To coincide with the launch, Cleartrip has released a brand film that underscores the customer-first approach, highlighting how the feature caters to various demographics. The film reflects Cleartrip’s commitment to making travel accessible, enjoyable, and intuitive for all, based on an in-depth understanding of shifting consumer preferences.

Ganesh Ramaswamy, Chief Product and Technology Officer at Cleartrip, said, “Innovation with a customer-centric approach is at the heart of everything we do. With 'Explore Hotels by Vibe,' we’ve transformed hotel booking into a seamless, personalised experience. This feature empowers travellers to find stays that truly resonate with their journey’s essence.”

Cleartrip plans to expand the feature to more destinations and continuously refine the experience, aiming to simplify hotel discovery while meeting the diverse needs of today’s travellers.