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China Leaders Take Reins At TikTok Shop In US As Sales Miss Goal

Published 8 hours ago1 minute read

BusinessChina Leaders Take Reins At TikTok Shop In US As Sales Miss Goal

07 Jun 2025, 06:13 PM IST i

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07 Jun 2025, 06:13 PM IST

NDTV Profit

07 Jun 2025, 06:13 PM IST

<div class="paragraphs"><p>TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17.5 billion in transaction volume (Image source: Bloomberg)</p></div>

TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17.5 billion in transaction volume (Image source: Bloomberg)

ByteDance Ltd., TikTok’s parent company, has been replacing US-hired staff near Seattle with leaders connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America.TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17.5 billion in transaction volume, but the company had to drastically lower that goal, according to people familiar with the plan who sp...

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