We Are Rewind has unveiled its pink player 'Edith,' a vibrant new colorway of its cult-favorite cassette player. Drenched in pastel pink with seafoam green accents, this latest release channels the carefree vibes of Miami boardwalks, retro roller rinks, and nostalgic summer nights.

While the look is fresh, the tech remains familiar: a Bluetooth-enabled, rechargeable cassette player wrapped in a sleek aluminum casing with a 12-hour battery and the ability to record your own mixtapes. True to the brand’s ethos, Edith fuses retro aesthetics with modern functionality -- making analog sound cool, portable, and inclusive of all personal styles.

Now available at We Are Rewind’s official website, the Edith edition is more than a player -- it’s a statement piece for music lovers and vintage design aficionados alike.

The launch of Edith reinforces We Are Rewind’s commitment to blending style and sound in the retro-tech space. By expanding its color palette and lifestyle appeal, the brand taps into youth-driven nostalgia and broadens its audience -- positioning itself as both a collectible tech brand and a cultural fashion accessory.

Image Credit: We Are Rewind