In a move to tackle India’s silent road safety crisis, auto-tech platform CARS24 has launched Crashfree India—a mission-driven non-profit aimed at achieving zero road fatalities by 2040.

The new initiative seeks to shift the narrative from apathy to action, declaring road deaths not as accidents but as systemic failures rooted in poor infrastructure, weak enforcement, and fractured regulations.

The initiative is structured around five pillars. First is crash data infrastructure, which focuses on creating one of India’s largest open crash data platforms using AI to map blackspots and predict high-risk zones.

Second is on policy innovationcentred on collaborating with authorities to move from reactive fines to proactive, enforceable safety systems. The third pillar is human-centered road design, which rests on partnering with civic bodies to redesign dangerous roads and intersections. The fourth pillar is about behavioural change at scalethat focuses on launching science-driven, community-level campaigns to reshape attitudes without fearmongering. The last fifth pillar is tech for safety, centred on building open APIs and digital tools for real-time crash alerts, reporting, and safety integration in car resale and fleet management.

A key component of the initiative is increasing awareness about India’s Good Samaritan Law, offering legal protection to bystanders who assist crash victims. Crashfree India plans to recognise these heroes and provide training to empower more citizens to step in without hesitation.

“Crashfree India is our most important bet yet—not to build a better business, but a better India,” said Vikram Chopra, CEO & Co-founder, CARS24. “We may not reach zero quickly, but we’ll never stop moving toward it.”

Backed by road safety experts from Vision Zero Trust and the Indian Road Safety Council, Crashfree India also invites collaboration from governments, NGOs, startups, academic institutions, and citizens to transform road safety into a national mission.