Bybit, the world's second-largest cryptocurrency exchange by trading volume, officially announced the launch of its new dedicated platform, Bybit.eu, on July 2, 2025. This platform is specifically designed for users within the European Economic Area (EEA), marking a significant stride in Bybit’s commitment to providing secure, transparent, and fully compliant digital asset trading services across Europe.

Bybit.eu is operated by Bybit EU GmbH, headquartered in Vienna, Austria. This entity is a fully licensed Crypto-Asset Service Provider (CASP) under the stringent Markets in Crypto-Assets Regulation (MiCAR). The MiCAR license has been successfully passported to 29 EEA countries, granting over 450 million Europeans access to regulated crypto services through a single, trusted platform. Mazurka Zeng, Managing Director and CEO of Bybit EU GmbH, emphasized this launch as a long-term commitment to the European market, aiming to deliver a world-class crypto gateway that expertly balances technological innovation with robust regulatory standards.

The Bybit.eu platform is purpose-built to adhere to MiCAR’s comprehensive requirements, which include rigorous standards for investor protection, operational transparency, and maintaining strong capital reserves. To cater specifically to its European user base, Bybit.eu offers a sophisticated brokerage platform with deep liquidity sourced from multiple providers and advanced trading tools that leverage Bybit's global scale. Users can also benefit from a localized experience with customer service available in major European languages and 24/7 multilingual support, currently provided in English, Polish, Portuguese, and Spanish, with German, French, Italian, and Romanian support planned for future rollouts. Additionally, VIP account management is available for high-volume traders, tailored to regional needs.

Bybit EU GmbH is committed to expanding its physical presence across Europe, with plans to open new regional offices in France, Germany, Spain, and Italy, supplementing its existing hubs in Vienna and Amsterdam. The platform ensures that all European users onboard through Bybit.eu, guaranteeing full alignment with MiCAR and the highest standards of regulatory adherence. Bybit EU GmbH maintains transparent operations, conducts regular regulatory reporting, and strictly adheres to EU anti-money laundering laws and GDPR for data privacy regulations.

Beyond its service offerings, Bybit is actively investing in local communities, talent, and innovation across Europe. The company aspires to be a reliable partner for blockchain developers, institutions, and retail users, playing a key role in shaping the future of digital finance in the region. Mazurka Zeng reiterated the company’s objective to become a catalyst for widespread crypto adoption throughout Europe.

As a licensed Crypto-Asset Service Provider under MiCAR, Bybit EU GmbH is authorized to offer a range of regulated services to residents of the European Economic Area (excluding Malta). These services include providing custody and administration of crypto-assets, facilitating the exchange of crypto-assets for funds or other crypto-assets, placing crypto-assets, and providing transfer services for crypto-assets on behalf of clients. It is important to note that Bybit EU GmbH does not operate as a trading platform for crypto-assets nor does it provide investment advice.