Starting January 2025, BMW has integrated JOYNEXT's Vehicle-to-Everything (V2X) technology into its All-New BMW 5 Series in China, marking a significant step in smart connectivity. This collaboration signifies BMW's commitment to local cooperation and innovation in the intelligent vehicle sector. The integration of V2X technology in the BMW 5 Series aims to enhance safety and driving experience through vehicle-road-cloud communication, reducing traffic accident risks with real-time warnings.

BMW's customer-centric approach prioritizes safety and a reliable driving experience. JOYNEXT's R&D capabilities are expected to elevate BMW's 'Sheer Driving Pleasure' and contribute to the Smart City Vision. The BMW Group, comprising BMW, MINI, Rolls-Royce, and BMW Motorrad, is a leading manufacturer with a global presence, including over 30 production sites and sales in more than 140 countries. In 2024, the group's sales exceeded 2.45 million passenger vehicles and 210,000 motorcycles, with a profit before tax of €11.0 billion on revenues of €142.4 billion. The company employs 159,104 people and emphasizes long-term thinking and sustainability in its corporate strategy.

JOYNEXT, the Automotive Connectivity BU of JOYSON ELECTRONICS, has over two decades of experience as a Tier-1 supplier to top automotive makers like VOLKSWAGEN, BMW, Audi, and NIO. JOYNEXT offers personalized solutions in intelligent cockpit, smart connectivity, autonomous driving, and software, collaborating with partners like HUAWEI, Qualcomm, and Microsoft to advance the intelligent automobile industry.