Bitcoin (BTC) continued its historic rally this week, breaking past its previous all-time high of $109,588 on Wednesday before setting a new record at $111,980 on Thursday.

As of Friday, the cryptocurrency is consolidating around the $111,000 level, maintaining its position in price discovery mode.

The sharp upward momentum has placed the $120,000 mark firmly in focus as the next psychological resistance level.

If the current trend holds, BTC could extend its gains amid strengthening demand and continued institutional interest.

Ethereum (ETH) and Ripple (XRP) are also showing resilience, buoyed by broader bullish sentiment across digital assets.

Both tokens are gaining traction as investors rotate into altcoins, looking for upside ahead of the weekend.

Bitcoin, long regarded as the cornerstone of the cryptocurrency market and a safeguard against global economic instability, is increasingly seen by some investors as too mature to deliver exponential gains.

With institutional participation on the rise and price swings becoming more subdued, its appeal to those chasing high-risk, high-reward opportunities is waning.

Meanwhile, the spotlight is shifting to newer, early-stage assets like Bitcoin Pepe.

As overall market sentiment turns more optimistic, this segment of the crypto landscape is poised to attract a larger share of speculative capital, amplifying potential returns for early movers.

Over the past six trading days, US-listed spot Bitcoin ETFs have seen a sustained resurgence in net inflows, marking a clear return of institutional demand as Bitcoin continues to push into uncharted territory with new all-time highs.

On Thursday, May 22—Bitcoin Pizza Day— total net inflows reached $934.8 million, the highest single-day figure this month, as per Farside data.

BlackRock’s IBIT led the charge, pulling in $877.2 million on the day, far outpacing its peers.

This strong inflow on a symbolic date for Bitcoin comes after a steady build-up earlier in the week, including $530.6 million on May 21 and $287.5 million on May 20.

Even amid outflows from some issuers in the broader dataset, the past week has shown consistent net positives, suggesting that rising prices and a shift in market sentiment are drawing capital back into Bitcoin-linked products at scale.

With the benchmark cryptocurrency repeatedly breaching record levels, appetite for exposure via regulated investment vehicles appears to be intensifying.

Bitcoin’s latest all-time high has reignited risk appetite across crypto markets, and speculative assets are once again drawing investor attention.

Among the beneficiaries of this momentum is Bitcoin Pepe — a meme-centric Layer 2 project positioned at the confluence of internet culture and blockchain infrastructure.

Leveraging Bitcoin’s security and the scalability of a Solana-like architecture, Bitcoin Pepe is positioning itself as a foundational platform for meme culture within the Bitcoin ecosystem.

The project has announced a string of strategic partnerships aimed at expanding its utility.

These include Super Meme for launching tokens via the PEP-20 standard, Catamoto for BASE chain fair launches, and Plena Finance for potential mobile-first DeFi integrations.

Bitcoin Pepe is also working with GETE Network to explore cross-chain Web3 gaming applications.

Investor interest has been brisk. The BPEP token, priced at $0.0359, has raised over $11 million in presale funds ahead of its planned conclusion on May 31.

An exchange listing is expected shortly after, potentially catalyzing further price discovery.

With Bitcoin driving capital back into the crypto space and meme coins once again in focus, Bitcoin Pepe is positioning itself as a high-risk, high-reward play in the current market cycle — one that could gain further traction if retail speculation continues to build.