Online brokerage Robinhood Markets (HOOD) has launched a new cryptocurrency deposit match program.

In an effort to boost crypto trading on its platform, Robinhood is offering customers a 1% match on their cryptocurrency net deposits.

According to the company, if a total of $500 million U.S. or more worth of cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH) is placed with Robinhood, the match will increase to 2%.

The promotion is limited, however, and runs only until July 7.

Despite its limited run, investors are responding positively to the crypto deposit match program, sending HOOD stock up 7% on June 24.

This is the latest effort by Robinhood to push further into cryptocurrencies and diversify its offerings from stock trading and into new areas of the market.

In addition to the crypto match program, Robinhood announced several new platform features that it says are designed to improve the user experience.

The new features include an artificial intelligence (A.I.) tool called 'Cortex's Digest' that provides timely insights to investors and traders.

The brokerage is also expanding its mobile app to provide advanced charting features and offering simulated potential returns on stocks.

Robinhood’s management team also said they plan to streamline the trading process by reducing the steps needed to execute trades and making options trading more accessible.

HOOD stock is up 108% this year and trading at $82.01 U.S. per share.