Base Day 2025: MTV Turns Up The Heat With Multi-City Music Takeover
Music is, and will always be at the centre of everything Africa’s leading youth and pop culture platform, MTV Base around the continent. Already the brand is taking a 360 approach to that genre of arts and providing its audiences with the context, platforms and events for them to share, engage with and discover music.
The platform is set to turn up the heat across Lagos, Calabar, and Abuja with a bold, three-part Base20 celebration. This year’s edition promises to be an unforgettable cultural takeover, blending the best of sound, style, and community spirit in three of Nigeria’s most vibrant cities.
As the channel continues to build on its legacy since its groundbreaking debut in 2005, Base Day 2025 will spotlight the energy and evolution of African pop culture—bringing fans face-to-face with the beats, icons, and epic moments that define the MTV Base influence on pop culture trends on the continent.
Lagos was the first stop where the party’s heartbeat thumped to life on Friday, May 16, at the shores of Voda Beach in Elegushi, Lekki. The party caravan will make its next stop in Calabar, the Canaan city on Sunday, June 1, at the Hogis Royale Car Park, wheer fans will experience an immersive mix of music, interactions and the unmistakable MTV Base vibe that continues to resonate with young people across the continent.
Next stop will be at The Buj, in the nation’s capital, where the Romies Block Party Activation is set to light up Abuja in August. Known for its high-energy vibes and street-style flair, this edition will deliver a bold fusion of music, culture, and community—serving up yet another captivating Base Day experience.
Expressing excitement ahead of this year’s festivities, Senior Channels Manager, Paramount Africa, Busola Komolafe, said, “Base Day is a celebration of everything MTV Base stands for— culture, originality, and community.
“Every year, we raise the bar; from Lagos to Calabar and Abuja, we are not only throwing parties but also honouring a 20 year legacy and highlighting the future of African music, entertainment, and youth culture. We want our fans to turn up with us like never before.”
Whether you’re all about the legends or excited to vibe with the new school, Base Day 2025 promises standout moments across every city.