Apollo Tyres and Manchester United Extend Partnership for Three More Years, ET Auto
The extended agreement includes exclusive branding rights, co-branded fan experiences, digital content initiatives, and continued support for grassroots football through community-focused programmes.
Apollo Tyres has announced the extension of its partnership with Manchester United Football Club for a further three years. The agreement continues a relationship that began 12 years ago and has supported joint initiatives aimed at brand visibility and fan engagement.
Apollo Tyres stated that the partnership has contributed to increased brand equity, enhanced visibility, and wider consumer engagement, aided by the global reach of Manchester United’s fan base. The company noted that the association has strengthened its position in key markets.
The extension follows a visit by Manchester United men’s first team players Andre Onana, Diogo Dalot and Harry Maguire to Mumbai, where they launched the fifth season of the ‘United We Play’ programme and met with fans.
Neeraj Kanwar, Vice Chairman and MD of Apollo Tyres, said, “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance."
"Together we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level,” he added.
Omar Berrada, CEO of Manchester United, said, “We are delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.”
“As we move into this next chapter, we look forward to continuing on our shared legacy -- driving further engagement with our fans around the world and creating lasting value both on and off the pitch,” he added.
The extended agreement includes exclusive branding rights, co-branded fan experiences, digital content initiatives, and continued support for grassroots football through community-focused programmes.
