Amazon is trialing AI-powered short-form audio summaries on select product pages, aiming to enhance the shopping experience by offering key product insights derived from customer reviews and online data. This feature, accessible to a subset of United States users through the “hear the highlights” button, represents Amazon’s broader initiative to integrate artificial intelligence tools such as Alexa+ and Rufus across its platform.

The new feature leverages AI-driven analysis of product details, customer reviews, and related online information to provide concise summaries. Amazon plans to expand this functionality to more products and customers in the coming months. Users can access these audio summaries via the Amazon shopping app.

Amazon has intensified its focus on AI integration across its business. Recent enhancements include revitalizing Alexa+, a voice assistant powered by generative artificial intelligence. The company has also integrated tools like Rufus, its generative AI-powered shopping assistant, and Shopping Guides, which offer guidance and product recommendations on its website.

The push to integrate AI comes as tech companies rapidly deploy AI technologies, spurred by the popularity of OpenAI's ChatGPT. OpenAI updated ChatGPT's web search capabilities to improve online shopping, providing personalized product recommendations with images, reviews, and direct purchase links. Other major tech players, including Google and Meta, have also consistently rolled out new AI-driven features and updates across their products.