Amazon is trialling AI-powered short-form audio summaries on select product pages. This feature, available to some US users via the “hear the highlights” button, provides key product insights from reviews and online data. It is part of Amazon’s ongoing effort to integrate AI tools like Alexa+ and Rufus across its platform.

The new feature offers summaries about products based on an AI-driven analysis of product details, customer reviews, and other related information from the internet. Amazon plans to expand this feature to more products and customers in the coming months.

Amazon has intensified its focus on AI integration across its business, recently revitalizing Alexa+, a voice assistant powered by generative artificial intelligence. The company has also integrated tools such as Rufus, its generative AI-powered shopping assistant, and Shopping Guides onto its website.

Tech companies have been rapidly deploying AI tech to consumers, spurred by the popularity of OpenAI's ChatGPT chatbot. Last month, OpenAI updated ChatGPT's web search capabilities to improve online shopping for users with personalized product recommendations with images, reviews, and direct purchase links. Big Tech majors, including Google and Meta, have constantly rolled out new AI-driven features and updates across their products.