In a world where celebrity tequila brands are a dime a dozen, the orange liqueur brand is debuting its own. The new brand, named Any Tequila, is 100% celebrity-endorsed and 0% real, with one very real purpose: to remind the world that it’s Cointreau that makes a Margarita. After all, it was the inventor of The Original Margarita, Margarita Sames, who said: “A Margarita without Cointreau is not worth its salt.”

Launching this week, the campaign will appear across Cointreau’s digital and social channels as well as through paid media including connected TV, top streaming platforms, YouTube, social media, and more.

Creative and production agency: David New York

Public relations and digital agency: LaForce

Media planning agency: MediaHub