By the time the drummers strike their first beat on June 14 in Ara Kingdom, a new story will begin. Dr. TunjiOlugbodi, the marketing magnate with a storyteller’s mind and a strategist’s heart, is about to become Asiwaju of Ara. At his side, his wife of nearly three decades, OlabiyiAtinuke, will ascend as YeyeAsiwaju.

It’s not just another chieftaincy title. This is Ara, Osun State, where tradition sits grandly on a woven stool, where honour must be earned, not inherited. And in Dr. Olugbodi’s case, it has been earned the long, deliberate way—over three decades of building brands, ideas, and people.

Few in Nigerian advertising haven’t heard the name. Fewer still have avoided Verdant Zeal, the multi-contextual marketing firm he built in West Africa standard-bearer. He’s chaired boards, shaped national narratives, and even found time to minister to souls as a church deacon. From Cambridge panels to Lagos billboards, his fingerprints are everywhere. His wife, ever his partner in progress, mirrors his commitment to service and quiet impact. But kings do not confer crowns on résumé. They do so on reputation. And His Royal Majesty, Oba Dr. OlubayoWindapo, the Alara of Ara, seems to know what his kingdom needs: visionaries grounded in values, dreamers with deliverables.

As part of the festivities, the symbolic Sod Turning of the TunjiOlugbodi Productions (TOP) Film Village and Resort will take place—an ambitious cultural project unveiled by none other than the Ooni of Ife himself, Oba AdeyeyeEnitanOgunwusi, CFR.

And so, on that day, amid drums, blessings and a gentle swirl of ancestral dust, Ara will crown not just a man and his wife—but perhaps, a new model for legacy: earned, not inherited; modern, yet deeply rooted.