Makeup & nails

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by : Shania De Blois- Feb 17th, 2025

ELLE Canada

This week on 59 Seconds of Beauty, content creator Kiara Blanchette is sharing her favourite products from four must-have Black women-owned beauty brands that are revolutionizing the market with innovative products.

Founded by Diarrha N’Diaye-Mbaye, Ami Colé is a brand inspired by natural and minimalist beauty, offering lightweight complexion products that enhance the skin without weighing it down. The foundation stick is a must-have for an instant healthy glow.

LYS (Love Yourself) Beauty is the first Black woman-owned clean beauty brand ever to be stocked at Sephora. Created by Tisha Thompson, LYS focuses on inclusivity and skin health with vegan and affordable formulas. Blanchette’s top pick: The Triple Fix Brightening Concealer, which is perfect for a radiant and natural-looking under-eye.

Renowned makeup artist Danessa Myricks designed her brand to empower everyone to express their creativity. With highly pigmented and buildable textures, her multifunctional products are beloved by both professionals and beauty lovers. The Groundwork Defining Neutrals Palette is a versatile must-have that deserves a spot in every makeup kit.

No conversation about inclusive beauty is complete without mentioning Fenty Beauty by Rihanna. Launched in 2017, the brand disrupted the industry with its 50-shade foundation range. Plus, the Gloss Bomb Stix High-Shine Gloss Stick has quickly become a fan favourite for its irresistible shine and creamy, comfortable texture.