What Travel And Tour World Experiences in Asia Pacific Incentives and Meetings Event (AIME 2025), Here is a Comprehensive Report
Monday, February 10, 2025
The Asia-Pacific Incentives and Meetings Event (AIME) 2025 has opened its doors at the Melbourne Convention and Exhibition Centre (MCEC), solidifying its status as the leading trade show for the region’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Running from February 10 to 12, this year’s event is the largest in its history, attracting record-breaking attendance and featuring groundbreaking initiatives to enhance global business collaborations.
AIME 2025 hosts over 640 highly vetted hosted buyers from regions such as New Zealand, Europe, the UK, South-East Asia, North Asia, India, South America, the USA, and Canada. Additionally, 675 exhibitors from 30 countries and territories, including two new international pavilions from Singapore and Thailand, have joined the event.
This growth reflects the continued expansion of AIME as a platform for fostering meaningful connections. With 75% of hosted buyers attending for the first time, the event is achieving its mission of broadening access to global markets while facilitating significant business transactions.
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The 2025 edition introduces a Knowledge Program themed “We Matter!” that underscores the critical role the MICE industry plays in economic growth. With sessions curated by BEAM founder El Kwang, the program features two keynote addresses by thought leaders:
Complementing the keynotes, the program includes 20 breakout sessions on cutting-edge topics such as artificial intelligence, sustainability, creative thinking, and consumer behavior in events.
The expanded show floor features dynamic zones like “The Boutique,” showcasing bespoke luxury experiences, and a dedicated area for Destination Management Companies (DMCs) offering curated insights into unique travel destinations. Attendees also benefit from pre-scheduled meetings tailored to match buyers and exhibitors, ensuring high-value networking opportunities.
AIME 2025 kicked off with the AIMalfi FESTA Welcome Event, hosted at Melbourne’s il Mercato Centrale. Inspired by the Amalfi Coast, the evening celebrated the industry’s vibrancy with Italian cuisine, entertainment, and a lively networking atmosphere. The event provided a perfect prelude to the three-day trade show, setting a positive tone for business collaboration.
In a significant milestone, AIME 2025 is co-locating with the UFI Asia-Pacific Conference, which runs at MCEC on February 13–14. This collaboration brings together senior leaders from global exhibitions and trade show organizations, amplifying AIME’s reach and influence.
Additionally, AIME 2025 sees the continuation of its Leaders Forum, hosted by the Australian Business Events Association, offering a platform for top-tier executives to discuss trends, challenges, and opportunities shaping the industry.
AIME 2025’s impact extends far beyond the event itself. Last year’s edition facilitated over $330 million in business transactions, and this year’s growth signals even greater economic contributions to the Asia-Pacific region.
Moreover, AIME serves as a launchpad for fostering long-term partnerships, driving investment, and generating insights that shape the future of the MICE industry. The event’s focus on sustainability and inclusivity ensures it remains relevant to contemporary global challenges while fostering innovation and collaboration.
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As AIME 2025 concludes for first day, the event’s record-breaking achievements underscore its importance as a cornerstone of the Asia-Pacific business events sector. With its focus on delivering transformative experiences, fostering global partnerships, and driving industry growth, AIME continues to set the standard for business events worldwide.
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