Webull, an online investment platform, has launched cryptocurrency hourly contract trading for U.S. retail investors through its partnership with Kalshi, the first CFTC-regulated prediction market exchange.

Users are now able to capitalize on Bitcoin and Ethereum cryptocurrency markets in a straightforward over/under prediction style.

Traders can now take hourly positions on whether crypto assets will close above or below a predetermined price, essentially placing bets on short-term price moves without engaging in traditional instruments like options or leveraged products.

“Prediction markets are about transparency and accessibility,” said Anthony Denier, Group President and U.S. CEO of Webull.

“They offer a dynamic way for users to participate in fast-paced trading. Expanding access to cryptocurrency through prediction markets lowers the barriers of entry to financial markets while delivering precision tools for all experience levels.”

Webull’s foray into crypto prediction markets arrives at a time when the retail investing space continues to seek low-risk, high-engagement alternatives to traditional financial instruments.

The simplicity of hourly contracts — fixed payouts, short time frames, and straightforward outcomes — provides an entry point for users who may be wary of options or margin trading.

In contrast to more complex products, prediction markets allow users to risk only what they’re comfortable with.

“Prediction markets offer a low cost and accessible way to trade without having to worry about margin calls, complicated options risks, or hidden fees,” Denier told Traders Magazine.

Users can participate with minimal capital, making them an ideal environment for learning, experimenting, and building confidence without the limitations of traditional markets, he commented.

“For those new to trading, prediction markets can serve as a beginner-friendly way to engage with higher risk or higher volatility products in a more approachable format that they are comfortable with,” he noted.

“For more advanced traders, prediction markets may present opportunities for arbitrage, high-payout trades with quick resolution, or even hedging strategies for broader positions,” he added.

The collaboration with Kalshi marks one of the first integrations of a regulated prediction market into a mainstream retail brokerage. For Kalshi, it’s a significant milestone in the broader acceptance of event-based trading.

“Our crypto hourly markets offer a very direct way to take a view on crypto, whether up or down,” said Tarek Mansour, Kalshi’s Co-founder and CEO. “We are excited to see Webull embrace these products and offer them to their active trader base.”

The move also speaks to a broader trend in financial technology: reimagining how everyday investors interact with the market. By offering prediction markets alongside more traditional assets, Webull is positioning itself not only as a trading platform, but as a financial sandbox where users can experiment with different strategies and risk levels.

Still, the company is quick to frame the new feature as more than just a novelty. “This isn’t just a flashy add-on,” Denier said. “It’s a serious alternative that gives users control, clarity, and choice. We’re excited to continue delivering innovative features that put our customers at the forefront of the market.”

For now, the crypto hourly prediction feature is available exclusively to Webull’s U.S. users.

As regulatory frameworks evolve and demand for flexible, accessible trading tools grows, prediction markets — particularly in the fast-moving crypto space — could become a fixture on more trading platforms.