In a market long dominated by legacy detergent brands, VOOKI, known for its

eco-conscious cleaning

innovations, has come up with BioSense, a revolutionary liquid laundry detergent that redefines fabric care. With this launch, VOOKI isn’t just entering the detergent aisle-it’s reshaping it.Backed by extensive in-house research and rooted in green chemistry, VOOKI BIOSENSE responds to a modern consumer insight: clean clothes aren't just about visible stains-they're about lasting fabric wellness.The BioSense philosophy: Where cleaning meets careVOOKI introduces BIOSENSE not just as a detergent, but as a new standard in laundry-a fusion of deep cleaning science and fabric care sensibility. While most detergents focus only on stain removal, BIOSENSE does both:

This dual-action approach is what VOOKI calls the BIOSENSE concept-where the science of clean meets the soul of care. It's a mindset shift from “wash and wear” to “wash and preserve.”

A smart shift: From detergent to fabric careWhile traditional detergents often require heavy doses and still leave behind residue, roughness, and fading, VOOKI BIOSENSE brings in a smarter solution. Formulated with bio enzymes, it ensures:

And this is achieved with half the dose. By eliminating the need for additional softeners or boosters, BIOSENSE offers true value for money-a powerful wash that’s efficient, effective, and long-lasting.

Listening to the Indian laundry storyIn the lead-up to launch, VOOKI invited users to send in photos of their current detergent bottles-asking one bold question: “Is it really working?” The insights revealed a clear pattern-across households, people were tired of fading clothes, invisible stains, and fabric fatigue.To capture these moments, VOOKI took to the streets and received feedback directly across users of all ages and professions-from homemakers and athletes to bankers and CEOs. All of them echoed the same sentiment: they didn’t need a stronger detergent-they needed a smarter one.A future-forward formulaWith sustainability at its core, BIOSENSE is made without phosphates, parabens or any other harsh chemicals. It’s machine- and hand-wash compatible, created to suit Indian water types, fabrics, and lifestyle needs. And true to VOOKI’s roots, it carries forward the brand’s promise of zero fumes, zero toxicity, and zero compromise. And that’s not all, vooki BIOSENSE is loaded with 36+ Advanced features to give you a wholesome fabric care experience.Strong debut, stronger ambitionsIn just a few days of its teaser going live, hundreds of pre-bookings poured in. With a mix of direct-to-consumer sales, e-commerce integration, and strong South Indian retail visibility, VOOKI is setting the stage for BIOSENSE Laundry Detergent to become a staple in Indian homes.Following this, the brand plans to launch a suite of quick and innovative stain removers including stain remover pens, brass cleaner, burnt oil remover, and other products that tackle every mess in your homesAs Indian households become more ingredient-aware and care-conscious, VOOKI is proud to lead the way with BIOSENSE-the future of laundry.Disclaimer: This article has been produced on behalf of VOOKI by Times Internet’s Spotlight team.