Peer-to-peer resale giant Vestiaire Collective is celebrating vintage this month with the launch of Vintage Days (an activation dedicated to the timeless appeal of archival fashion) and its permanent Archive Room debut. 

The main Vintage Days activation only runs until 7 June but is a major campaign for the e-tailer that’s bringing together “nostalgia, celebrity style, and curated collections to spotlight the vintage pieces that continue to define fashion today”.

It said that with hundreds of thousands of vintage items available on the platform, it offers “one of the largest and most diverse vintage assortment[s]. To help navigate this unmatched archive, the platform features a dedicated vintage search filter, the only one of its kind among resale players, making it easier than ever for shoppers to find vintage treasures, from runway-era icons to cult Y2K collectibles”.

And the specific focus on vintage until the weekend sees it “celebrating the cultural significance and emotional power of archival fashion, from iconic red carpet looks to pieces that defined entire style eras”. 

“As demand for vintage continues to grow, our goal is to make these timeless pieces easier to find, shop, and fall in love with again,” said Sophie Hersan, co-founder and fashion director.

The curated edits include TV-inspired pieces that draw from iconic looks from cult '90s and 2000s shows like Sex and the City, 90210 Beverly Hills, Friends, and Gossip Girl. It features labels like Vivienne Westwood, Jean Paul Gaultier, Prada, Alaïa, Dior, and Dolce & Gabbana. There’s also a special edit of 500 vintage pieces under £500, plus one-of-a-kind pieces “previously worn by celebrities, tastemakers, and fashion insiders”. 

The company said: “From Bella Hadid's iconic Christian Dior FW 2000 leopard slip dress to Kim Kardashian in head-to-toe Chanel SS 1995 tweed set, and Lena Mahfouf in classic Chanel SS 2002 mini dress, Vestiaire gives shoppers access to the world’s largest vintage collection.”

And the launch of its ‘Archive Room’ is all about “a dedicated account on the platform gathering archive pieces curated by Vestiaire Collective and previously worn by influencers around the world”. It’s a permanent seller account on Vestiaire Collective debuting with 58 handpicked pieces.

The e-tailer said it has seen a 220% increase in supply and 5x growth in vintage searches over the past five years.