“Fast Friday” at the Indianapolis 500 features some of the slickest race cars with the most colorful paint schemes to hit the track. It made sense for Turtle Wax to get involved with one of the fastest days in racing.

The world-renowned brand in car care, announced a multiyear collaboration with Indianapolis Motor Speedway that includes a presenting sponsorship of Fast Friday at the Racing Capital of the World.

Fast Friday presented by Turtle Wax will take place on Friday, May 16. It is the final practice and the last opportunity for teams to test and refine their setups before qualifying for the 109th Indianapolis 500 presented by Gainbridge on Saturday, May 17 and Sunday, May 18.

“The increased boost levels available on Fast Friday make it one of the most exciting practice days in the lead up the Indianapolis 500,” IndyCar and IMS president J. Douglas Boles said. “The partnership with Turtle Wax provides a boost to the day for fans and teams alike.”

The Turtle Wax story started with the launch of the first-ever bottled car wax in 1944. More than 75 years later, Turtle Wax still captures the attention of the car care industry with a wide range of products for cleaning, shining and protecting vehicles inside and out, including washes, waxes, interior cleaners, and other detailing products.

As part of the relationship, Turtle Wax will provide products for the entire fleet of IMS event vehicles.

“We’re thrilled about this alliance between two iconic Midwest-based brands—Turtle Wax and Indianapolis Motor Speedway—each with a rich history in the automotive world,” Turtle Wax Chief Marketing Officer Daren Herbert said. “As part of this collaboration, Turtle Wax products will help maintain the IMS fleet, continuing our legacy of trusted performance related to any vehicle’s appearance, so IMS can stay focused on what it does best.

“Simply put: it’s a match made in speed and shine, and we’re ready to go.”