Euroleague Basketball has announced Trendyol, a leading e-commerce marketplace, as an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, scheduled for May 23-25 at the Etihad Arena in Abu Dhabi. Trendyol, established in 2010, has expanded internationally to 27 European countries, Azerbaijan, and the Gulf markets since 2023, becoming a popular shopping app with over three million customers in the region.

The partnership highlights Trendyol's commitment to sports, complementing its support for football, volleyball, and Olympic disciplines. Paulius Motiejunas, CEO of Euroleague Basketball, expressed pleasure in welcoming Trendyol, noting its strong presence in the UAE and the EuroLeague’s growing global appeal. Çağlayan Çetin, President of Trendyol Group, stated the collaboration aligns with the brand's focus on innovation and expanding its impact across key markets.

Trendyol's brand will be featured on on-court promotional platforms at the Etihad Arena, where AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens will compete for the 2025 EuroLeague championship. Trendyol will also have a significant presence at the Final Four FanZone. This partnership reinforces the EuroLeague’s influence in the Gulf region and Trendyol’s investment in connecting communities through sporting events.