Top 10 Market Research Companies in the UK
Any business globally relies on market research companies to expand its customer base and unlock growth opportunities.
You can only succeed in business when you understand customer behavior, needs, and preferences. You cannot do this without gathering actionable intelligence about this topic.
Earlier, all companies used to do this research themselves. But as the competition is high now, they rely on third parties for market research.
Market research companies are expanding in the UK after the USA. These companies help businesses make strategic business decisions through customer insights.
They use quantitative and qualitative research methods to assess buyers' pain points and motivations.
This is vital data that provides the insights you need to take to make your business or brand stand out from the crowd.
Many companies also offer their customers market research tools that provide endless opportunities to explore new ideas and improve existing products, marketing, and sales strategies; for example, after evaluating market trends, you can develop better products that meet your customer's requirements or competitors.
Market research helps you get consumer insights, which help you identify untapped product segments and potentially disruptive market fluctuations, allowing you to act before things get tough. After that, business growth can be easy for you.
Whether you're finding market research agencies in London, Birmingham, Glasgow, or beyond, you must read this article.
Here we are discussing the top 10 market research companies in UK and platforms that make it easy and effortless for business people to gather and analyze data and get clear insights.
Attest is a leading market research platform based in London that helps business to collect data from global and domestic audiences.
You can easily make confident business decisions based on quality insights. With the high-quality research technology platform that Attest offers, you will be able to reach your target customers and survey them in depth to collect data.
Founded in 2015, the company offers mixed-panel systems to its customers. It is a mixture of machine learning algorithms, which is highly effective in providing reliable market research data verified by human research analysts.
So, you can be sure your research by Attest is highly reliable. It's an effective way to get quick insights, meaning you can use all the data in multiple panels!
They also provide an interactive dashboard through which you can visualize all the data you collect. It gives you a quick takeaway to make a quick and wise business decision.
Another advantage of this dashboard is that it allows you to survey your target audience multiple times. Not only that, you can compare the difference in responses between the two groups.
Founded by Jeremy King, Attest is able to give you reliable customer insights in hours or days instead of weeks or months.
Also, with this company, you can get expert support at every step. Recently, this organization has become the first choice for business owners in the UK and other countries for market research in brand health tracking, competitor analysis, and new product development.
The company is specialized in providing
• Brand tracking
• Consumer profiling
• Creative testing
• Market analysis
• New product development
Toluna is another leading market research firm in the UK that we can easily place in 2nd position in this article.
Headquartered in London, the company has 40+ million customers across 68 markets. The firm has also proven its specialization in data insight delivery with a global panel of a large number of customers.
They provide their self-service and complete consulting services in various business sectors such as retail, automotive, education, and other industries.
This UK-based market research firm is known worldwide for its end-to-end consumer intelligence platform.
Their team of experts uses proprietary analytical capabilities with high-quality tools and research methods to provide real-time data visualization and insights through market sizing research, new product development, and in-depth analysis of brand health research. The CEO Frédéric-Charles Petit, operates the company.
The company is specialized in providing
• Concept testing
• Online research panel
• Online communities
• DIY and Online surveys
• Quantitative and qualitative research
For 11 years, Vision One has served its customers by delivering bespoke B2B and consumer research insights.
Founded in 2012, the company uses qualitative and quantitative research methods to provide branding, product development, and international market research consulting.
Currently, they are providing their services on various platforms ranging from finance to leisure to social research.
Their B2B research insights are ideal for companies that want to conduct advertising research, customer satisfaction surveys, and employee surveys.
Vision one also offers the B2B brand tracking tool. This specialized tool is beneficial to organizations that are aware of brand health and performance.
The headquarter of Vision One is located in Camden Town, London, UK. The Vision One award-winning market research agency conducts different surveys efficiently, including face-to-face surveys, omnibus surveys, and central location tests, etc. The CEO is Rafael Mendes, operates the whole procedure.
The company specializes in providing the below-mentioned services
• Focus groups
• In-depth interviews
• International research
• New product development
• Brand tracking and development
• Customer satisfaction research
• Neuromarketing
Qualtrics is another leading UK-based market research agency whom we placed in 4th position.
Their specialized service works great for corporate and academic researchers to tackle challenging research problems.
Their best feature is the intuitive drag-and-drop interface that allows you to dive deep into complex customer segments or even help to conduct product testing.
Headquartered in Provo, UT, and Seattle, WA, they offer highly effective market research tools which help you to analyze customer behavior, market trend research and competitive benchmarking, and many more. Founded in 2002, the company is operated by CEO Zig Serafin.
The company is specialized in offering:
• Online survey
• Consumer feedback research
• NPS and VOC
• Customer experience research
• Enterprise feedback management
MESH Experience is an extremely popular company among UK business owners as a leading market intelligence agency.
The Headquarter of MESH Experience company is in London that helps you measure customer experience and marketing effectiveness.
Founded in 2020, this company is comparatively new among global market research agencies.
Their uniqueness is that they help their customers capture, measure and analyze customer experience and path to purchase data from over 100 touch points.
Though MESH Experience is new in the market, they offer the unique Real-time Experience Tracking (RET) solution, which lets you dive deep into customers' experience across owned, paid, and earned touch points.
The types of services offered by this market research consultancy are ideal for FMCG, finance, and telecom companies. They help with customer experience, data analytics, and sentiment research; you can also get creative development research, mobile surveys, and syndicated surveys from them.
Operated by CEO Oded Zehavi, MESH Experience is a company partner member of the Market Research Society.
The service offered by MESH Experience:
• Advanced statistical research
• Creative development studies
• Diary studies
• Mobile surveys
• Online communities
• Syndicated surveys
• Tracking
Schlesinger Group UK is a leading London-based market research firm that is now the top choice of UK business owners.
So this organization has easily taken the 6th position in this list. They use qualitative and quantitative research in providing clinical research and specialized solutions.
Specialized services that the organization offers include transcription, product and sensory testing, and trial and jury consulting.
Their specialized services are ideal for automation, data science, and artificial intelligence companies.
Schlesinger Group UK offers different quantitative research, including fieldwork, recruitment-as-a-service, and do-it-for-me solutions.
They also offer Qualitative research services that include facility video services, focus groups, product tests, etc., founded in 1966.
The market research organization also owns hospital simulation centers where the users can easily create real-life medical scenarios. Reed Cundiff operates the market research company.
· Quantitative and qualitative market research services
· Online surveys
· Focus Group facilities
· Global market research studies
· Data collection
· Online qualitative solutions
· Usability testing
· Eye tracking studies
· Biometric labs
· Product testing
· Clinical research
Recently acquired by Momentive, Survey Monkey is a global survey software organization based in the UK.
The main aim of the organization is to help businesses get insights from employees, customers, and target markets.
Headquartered in London & Dublin, UK, the platform offers its customers 250+ survey templates that help you to create expert surveys within a few minutes.
You can use Survey Monkey's 175M+ respondents in 130+ countries worldwide to get the market research insights you need.
As you can use their pre-profile features, you also have the flexibility to create custom screening questions.
Founded in 1999, Survey Monkey designs built-in reports and advanced dashboards for you, making it easy to analyze your survey responses.
· Customer Research
· Employee research
· Market research
· Online surveys
· Brand research
· Product innovation research services
SIS International Research is a UK-based global insights firm recognized as the best marketing agency across the globe.
Headquartered in London, the company provides services in various business sectors ranging from agritech to beverage to IT strategy consulting and market research.
The complete market research services they provide include consumer research, B2B market research, industry research, and more.
Founded in 1984, this global firm provides focus group facilitation, strategy research, and international market research services.
Apart from London, this market research consultancy has offices worldwide, such as in the UK, Asia, Africa, and the Middle East.
Whether you need customer behavior analysis or data visualization, you can use their knowledge and expertise to lead the market.
· Competitive intelligence
· IT market research
· Healthcare market research
· Management consulting
· Fintech strategy
· Brand consulting
· Automotive research
· Market entry strategy
· Portfolio expansion
· UX research
Founded in 2012, Zappi is a leading global market research agency and trusted insights partner based in the United Kingdom.
As per the survey, they are the best organization to provide a world-class platform for market research.
This platform allows you to validate customers' product ideas, ads, or shopping experiences with in-depth insights.
They offer proven methodologies which also allow their client to collect predictive consumers.
With these methodologies, you will be able to choose your target audiences and get results within six hours.
Not only historical data, they are specialized to offer the industry benchmarks which help you to compare the data against competitors.
In addition to getting creative feedback for advertising, this organization allows you to conduct surveys to validate product concepts and optimize the customer experience.
Based in London, UK, Zappi also offers high-quality project consulting services, which is perfect for organizations finding actionable consumer insights with flexible support.
The CEO and founder of Steve Phillips operate the whole procedure.
· Automated market research,
· New product development
· Concept testing
· Social Listening
· Creative testing
· Innovation testing
Headquarter in Brighton, East Sussex, UK, Brandwatch is a leading global marketing agency in the social listening space.
Their social products are best for companies that want to understand consumers and manage social media channels.
They offer a consumer intelligence platform that helps you to analyze social posts, comments, and conversations.
These all are perfect for analyzing the reaction of consumers and brand monitoring.
Founded in 2007, the organization specializes in providing social products which are best for those companies that want to understand consumers and manage social media channels.
Their best feature is to offer a consumer intelligence platform. It helps you to analyze social posts, comments, and conversations. Cali Tran is the CEO of the brandwatch company.
· Brand management
· Crisis management
· Stakeholder management
· Social media management
· Content marketing
Market research companies give any new business a direction. When you enter a new market, these organizations help you explore unknown territory before testing concepts or validating product concepts.
They use various market analysis tools, which help them gain effective competitive intelligence.
This helps them take the right next steps. The right market research partner will help take your business to new heights.
I hope this article will be helpful to you in finding the best market research company in UK so that you can take your business to a higher level.