Friday, June 20, 2025

UK holidayers, take note. As Spain, Italy, Greece, and Portugal continue struggling from overtourism, a travel shake-up is underway. These are now the beautiful and coolest beaches drawing serious attention—and not just for their looks. With crowds packing out Europe’s usual hotspots, British travellers are exploring now like never before. Think Folkestone in Kent, not Cornwall. Imagine Ksamil in Albania instead of Ibiza. And Budva, Montenegro is heating up while Mykonos cools down.

But that’s only the beginning. From the white sands of Paros, Greece and Puerto Escondido, Mexico, to the tropical allure of Goa, India, Taghazout, Morocco, and El Nido, Philippines, these trending beach destinations for 2025 are rewriting summer plans. And let’s not forget Waikiki, Hawaii or Seven Mile Beach, Jamaica—both booming right now.

The beach map has changed. Explore now to see where sun-seekers are going next—before the world catches on.

As overtourism hits a tipping point, travelers across the world are saying goodbye to overcrowded coastlines and hello to fresh, lesser-known beach gems. In 2025, the beach holiday is being redefined. It’s no longer just about sun and sand—it’s about experience, authenticity, and peaceful discovery.

Data shows a seismic shift. Platforms like TikTok and Google Trends reveal where the world’s attention is moving. And it’s not just the tropics grabbing headlines—it’s unexpected destinations across the UK, Europe, Asia, and the Americas that are suddenly rising fast.

This is more than a trend. It’s a global travel reset. Here are the beach destinations everyone will be talking about in 2025—and why they matter more than ever.

In a surprise twist, Folkestone Beach in Kent has emerged as the UK’s hottest up-and-coming beach destination. With a staggering 383,000 views on TikTok and a 43% surge in interest over just seven days, it’s clear this seaside town is striking a chord.

Why? It offers the perfect escape for those fleeing London’s heat and hustle. With its creative quarter, harbour charm, and access to the White Cliffs of Dover, Folkestone is both relaxing and inspiring. From art-filled strolls to sunset cocktails by the sea, this coastal gem offers a refreshingly local twist on the traditional British beach break.

In Southern Albania, Ksamil is booming. Known as the “Maldives of Europe,” this tiny village is drawing global attention. Searches for hotels and things to do have skyrocketed by over 1000%.

With powdery white sand and water so clear it looks surreal, Ksamil is quickly becoming a go-to destination for those seeking an untouched European coastline. Its nearby islands, accessible by a short swim or boat ride, only add to its allure. And with the UNESCO World Heritage site of Butrint close by, history and nature converge to create a complete Mediterranean escape.

With its medieval Old Town, lively beaches, and nightlife that rivals the Med’s best, Budva is no longer under the radar. Searches for “Montenegro summer” have exploded by 1000%, while “Budva beaches” have surged by 112% this month alone.

From serene days at Jaz Beach to unforgettable nights by the Adriatic, Budva offers a rare mix of historic charm and modern energy. Its appeal lies in balance—where culture, coast, and celebration collide.

Named a top Trending Destination for 2025 by American Express Travel, Paros is capturing hearts fast. And it’s easy to see why.

Home to breathtaking beaches like Kolymbithres, with golden sands and sculpted granite coves, Paros blends the laid-back Greek island vibe with rich heritage and water sports appeal. Charming villages like Naoussa and Parikia complete the story, offering cobbled streets, windmills, and authentic local flair. For travelers seeking a more relaxed, less commercial Greek experience—Paros delivers.

Mexico’s Puerto Escondido is on fire—figuratively. Airbnb data shows it has the biggest jump in bookings of any global destination this year.

What sets it apart? A blend of rugged beauty, surf culture, and eco-conscious tourism. Zicatela Beach draws international surfers, while Carrizalillo Beach offers serenity for those looking to unwind. Nature lovers flock here from June to December to witness sea turtles nest and hatch. This coastal town pulses with soul, proving that less polished can mean more profound.

Goa isn’t new—but its energy for 2025 definitely is. With a 300% rise in TikTok searches for “Goa nightlife,” it’s clear a younger generation is rediscovering this coastal haven.

Yes, there are the iconic beaches and sunset parties. But there’s also heritage, nature, and wellness. Think Portuguese churches, wildlife sanctuaries, and yoga by the sea. Goa is a perfect mix of chaos and calm, making it one of the most adaptable—and exciting—beach destinations on the planet.

Taghazout is making waves—literally. With a 75% increase in search interest this month, this Moroccan surf town is quickly climbing the global radar.

It offers golden sands, world-class waves at Anchor Point, and easy access to the cultural depth of Essaouira. It’s a haven for laid-back travelers and digital nomads alike. And with rising demand, it’s well on its way to becoming North Africa’s top beach escape.

Searches for “Philippines beaches” are up 1000%+, and El Nido is leading the charge. This island paradise is picture-perfect—turquoise lagoons, dramatic limestone cliffs, and marine biodiversity that draws divers from around the globe.

Snorkeling, island-hopping, and peaceful beach lounging define the rhythm here. For those seeking a long-haul escape that still feels untouched, El Nido is setting the gold standard for 2025.

It may be iconic, but Waikiki is experiencing a fresh surge in popularity. Searches on TikTok are up 70%, with nearly 850,000 views in just one week.

With views of Diamond Head, gentle surf for beginners, and beachside shopping and dining, Waikiki blends ease with excellence. For 2025, it’s appealing to travelers who want a mix of old-school charm and modern comfort in one of the world’s most famous beach locales.

Seven Mile Beach in Negril, Jamaica is surging with 1000%+ growth in TikTok searches, drawing attention from all corners of the globe.

Its crystal-clear waters, golden sands, and lively beach bars create a dreamy island escape. Add in jet skiing, rum cocktails, and trips to Dunn’s River Falls, and you’ve got a tropical destination that satisfies every craving for sun and soul.

2025 is shaping up to be the year of the alternative beach. From Folkestone to El Nido, travelers are steering away from the predictable and diving into destinations that offer deeper connection, local charm, and unfiltered beauty.

The rise of these spots reflects a deeper shift in the travel mindset. Experience is the new luxury. Authenticity is the new must-have. And peace—away from crowds—is the ultimate upgrade.