But times have changed. Women are spending less on lingerie and getting more for their money, thanks to the rise of budget-friendly retailers like .

1. Affordability and Accessibility

A lace bralette at Victoria’s Secret might set you back £50, while a near-identical one at Primark costs under £10. The difference? Branding, not always quality. As inflation continues to hit shoppers, many women are questioning whether luxury lingerie is really worth the splurge.

When lingerie shopping moves from intimidating boutiques to your weekly grocery run, something magical happens. It’s not just about saving money—it’s about democratizing confidence! Those £5 Sainsbury’s sets aren’t just affordable; they’re breaking down the barriers that once made lingerie shopping feel like an exclusive club.

2. Fast Fashion’s Influence

Think of lingerie like your playlist – sometimes you want that timeless lingerie classic, but mostly you’re vibing with what’s fresh and new!

Fast fashion has turned lingerie into a mood ring for your style, changing as quickly as your Instagram feed refreshes. Here’s the tea: When you can snag three trendy sets for the price of one luxury piece, you’re not just saving coins – you’re investing in VARIETY. It’s like having a whole wardrobe of personalities waiting to be unleashed! And let’s be real – in a world where trends come and go faster than a TikTok dance challenge, why lock yourself into one expensive style? Budget brands are serving looks that let you be whoever you want to be, whenever you want to be them!

3. Comfort Over Status

We’re finally breaking free from the ‘beauty is pain’ mindset, and it’s LIBERATING! Today’s lingerie isn’t just about looking good for someone else – it’s about feeling amazing in your own skin.

Budget brands understood the assignment: They’re serving up buttery-soft fabrics and body-loving designs that make you feel like you’re being hugged by clouds. We’re talking bralettes that don’t wage war with your ribcage and seamless styles that let you live your best life without constant adjusting! It’s not about squeezing into someone else’s idea of sexy – it’s about feeling like a queen in your own skin!

The luxury lingerie world is having its ‘Netflix vs Blockbuster’ moment – adapt or fade and it’s definitely feeling the pressure. Victoria’s Secret has already faced store closures and brand overhauls, attempting to move away from its once-controversial marketing strategies. Meanwhile, brands like , which mix affordability with inclusivity, have stepped in to capture a wider audience. Even Agent Provocateur, known for its ultra-glamorous appeal, has had to adapt by offering more accessible pieces, introducing lower-priced ranges alongside its high-end collections.

While the high-end brands are clutching their pearls (and their price tags), budget brands are out here doing the MOST. They’re serving looks, comfort, AND inclusivity faster than you can say ‘add to cart’! But here’s the real glow-up: Budget brands aren’t just making dupes – they’re making MOVES. They caught luxury brands napping on sustainability, size inclusion, and actually listening to what women want.