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Summer fashion may be inherently more fun to shop for — straw bags for beach days, linen dresses for effortless, breezy style, travel accessories for vacation  — but fun doesn’t always mean easy. Case in point? Swimsuit shopping. If you’ve ever been on the hunt for a new swimsuit, whether you’re team one-piece, team bikini, or somewhere in-between, you know just how harrowing the struggle to find the perfect fit and style can be. And once your out-of-office is set, the last thing you want to worry about is an uncomfortable bathing suit that you don’t feel good in — especially not when poolside cocktails are calling.

The key to finding your perfect swim look? Tapping into the best swimsuit brands. From tried-and-true classics to buzzy emerging labels, there’s an endless sea of swimwear options to choose from, but once you hone in on the standout brands, your search becomes much easier. To help you fast-forward to your summer vacation, WWD’s Shop Team has curated an editor-approved list of the best swimsuit brands to know and shop now. These are the go-to labels that fashion insiders rely on for flattering fits, trend-forward designs, and pieces that perform just as beautifully in the water as they do on your Instagram feed. Whether you’re eyeing a minimalist, ‘90s-inspired one-piece or versatile bikinis built for mixing and matching, these bathing suit brands check every box — with supportive fabrics, thoughtful design, and statement-making prints and colorways.

From the crinkled cool-girl favorite Hunza G to the performance-driven Left On Friday that’s been worn by both Olympians and Gwyneth Paltrow alike (we love range), these are the hottest swimsuit brandsto put on your radar in 2025. Keep scrolling to shop all the fashion insider and editor-approved picks making waves this summer and beyond. Plus, we highlight how to wear the trending swim styles off the beach, based on spring and summer 2025 designer runway trends.

Though it was co-founded by influencers-turned-entrepreneurs Tash Oakley and Devin Brugman, Monday Swimwear hasn’t just become a favorite for its Instagram appeal (though that doesn’t hurt, either). The swimsuit brand offers a size-inclusive range of swimwear that puts fit at the forefront of its design process — the on-trend silhouettes, colors, and prints are just the cherry on top. Inspired by Brugman’s own struggle to find bathing suit options for her E/F cup size, Monday Swimwear accommodates cup sizes AA through G, making it a standout pick for those with larger busts.

You’ve likely spotted the brand’s swimwear on your feed, whether on jet-setting influencers sailing through Santorini or styled by fashion editors, and for good reason. From sleek, Brazilian-cut bikinis evoking ‘90s supermodel energy to plunging one-pieces in vibrant, destination-inspired prints (like the latest Corfu Collection), Monday Swimwear delivers a wide range of vacation-ready swimsuits with matching cover-ups and resortwear, making it a one-stop shop for all your warm-weather escapes.

With its laid-back California roots, L*Space has earned its place as a go-to swimwear brand for those who want the perfect mix of effortless and on trend. From minimalist string bikinis to classic one-pieces and cover-ups that double as daywear, L*Space offers a range of swim aesthetics to choose from, whether you’re drawn to mermaid-core details, sporty-meets-sexy design, or classic nautical style at its best. The brand’s bikini pieces are sold separately for mixing and matching, and its range of bottoms is offered in five coverage options — bitsy, tanga, classic, full, and high-waist — so you can customize your fit. Along with its own collections of swimwear that span from bathing suits to hats and ready-to-wear, L*Space also frequently offers swim collaborations with other brands, like its latest with Rails and Aloha.

You’ve likely seen Hunza G’s cult-favorite crinkle bathing suits all over your feed, from every cool girl’s vacation dumps to paparazzi shots of A-listers like Hailey Bieber and Dua Lipa. The brand has become synonymous with the stretchy, cinching swim fabric that it originally launched back in 1984. It wasn’t until its relaunch in 2015 under Georgiana Huddart that the brand made a triumphant return, quickly climbing the ranks as one of the buzziest swimwear labels of today. Thanks to its retro appeal, the crinkle swimsuit remains Hunza G’s signature, with its original classic one-piece design now spanning into an array of bikini and one-piece styles. Although the fabric is designed to stretch and mold to the body, it’s worth noting that its current “one-size fits all” system only accommodates US sizes 2-12.

With its California-born roots and commitment to sustainability, Vitamin A is a trailblazer when it comes to eco-conscious swimwear. The brand has pioneered the use of recycled swimsuit fabrics, most notably with its signature EcoLux line, the first luxury swim fabric to be made from recycled fibers. It also offers swimwear crafted from regenerated materials, like 100% recycled fabric made from ghost fishing nets and recycled spandex. Beyond its sustainability-driven efforts, Vitamin A focuses on fit when it comes to its swimsuits, which range from cheeky thongs to full-coverage bottoms and string bralettes to underwire-supported options. Whether a one-piece or bikini, the brand’s designs are known for their clean, minimal lines that offer just the right amount of trendy appeal to add to your swim rotation.

Founded by two former Lululemon executives, Left on Friday specializes in performance-driven swimwear. Since its 2018 launch, the Canadian-based brand has become a favorite of Olympic athletes for its supportive, functional design that performs just as well as it fits. But it’s not just for gold medalists, Left on Friday has also become an A-lister favorite worn by celebs from Ciara to Jessica Alba, with its bestselling Sunday Suit most recently being spotted on Gwyneth Paltrow. And while the supportive fabrics and active-friendly silhouettes are a huge draw when it comes to function, the brand’s clean lines and design also deliver a minimalist style that masters the art of less is more.

As an editor who has tested countless swimsuit brands, Jade Swim is always one I return to for a flawless fitting one-piece. The brand’s modern, minimalist approach to swim is a huge draw, but it’s the luxe-feeling fabrics that offer a smoothing, sculpting fit that keep me coming back for more. And it’s not just an editor favorite; celebrities and models alike flock to Jade’s coveted swimsuits, from Bella Hadid to Kaia Gerber, Kendall Jenner, and Gabrielle Union. Standouts include the brand’s bestselling Evolve One-Shoulder Swimsuit, as well as the scrunched Yara One-Piece that offers a ruching effect; elsewhere, its swim skirts make chic cover-ups that can also be worn beyond the beach and poolside.

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When it comes to truly luxurious swimwear, Eres is an iconic staple for a reason. Since its founding in 1968, the French label has remained an elevated swimsuit option for those looking for luxe fabrics, innovative silhouettes, and timeless style. Whether it’s the brand’s little black swimsuits that prove less is more or its more trend-driven silhouettes that offer beading details and metallic fabrics, you can be sure to spot this luxe swimsuit brand everywhere from the coast of the French Rivera to celebrities like Alexa Chung and Sofia Richie (who quite literally just wore an Eres bikini while vacationing in Antibes).

Born out of Sydney, Australia, Saint Somebody was founded by Sophie Henderson-Smart with a mission to offer more size-inclusive swimsuit options catering to a range of body types. Available in US sizes 4-24, the brand’s swimwear includes high-waisted bikinis, sporty one-pieces, and supportive bikini tops that accommodate an extensive range of cup sizes. Taking a sustainable approach to design, the swimsuits are made in small batches and finished by hand utilizing water-based inks and some recycled fabrics. As for style, Saint Somebody does minimal, Bond girl-worthy design best with its sporty details and clean line silhouettes. 

Think the most elevated, streamlined swimwear basics — triangle string bikinis, strapless bandeaus, spaghetti strap one-pieces — and you have Mikoh. The brand’s pared back swimsuits are a favorite of fashion insides for the minimal, simplistic design and high-quality fabrics. Inspired by the founders’ Southern California roots, the swimsuit brand delivers relaxed beach style that offers clean lines, statement colors, and effortlessly cool design. You can mix and match tops and bottoms and choose from a range of coverage options spanning ultra cheeky to full coverage.

This Colombian-founded swimsuit brand is all about lush tropical prints, maximal color, and retro-inspired silhouettes. Inspired by the heritage of its founders Mariana Hinestroza and Catalina Álvarez, Agua by Ague Benita’s designs celebrate the vibrant, nature-infused culture of South America. Its swimsuits have become go-to favorites for the style set when it comes to bathing suits for those who favor bold prints rather than neutral colors and a minimalist approach. From ruffle trim details to ultra-feminine florals, these are the swimsuits you reach for when you want to make a statement. 

Named after an island in the Venetian lagoon, this Italian brand’s swimwear is all made by local artisans in Northern Italy. Since its launch in 2017, Lido has quietly climbed the ranks as a fashion industry favorite, beloved for its minimalist swimwear that features classic silhouettes like scooped necklines, criss-cross straps, and triangle bikinis. The swimsuits are made from a sculpting, stretch fabric with quick-drying capabilities, so they’re ideal for beach and pool days spent bouncing between sunbathing and quick dips in the water. 

Since its launch of swimsuits in 2022, it’s no surprise that Skims has remained a buzzy staple on the swimwear scene. Much like Skims’ bestselling loungewear and underwear, its swimwear has become a favorite for its smoothing and sculpting fabrics. Of course, the Kim K-signature of neutral colorways, streamlined cuts, and curve-hugging silhouettes shine brightest when it comes to Skims’ swimwear — the deep plunge one-piece and classic triangle string bikini are bestsellers for a reason. But the brand has also been experimenting with new styles, like a convertible bandeau bikini that can be worn four ways.

You’ve definitely scrolled past countless Solid & Striped swimsuits on your Instagram feed over the years. Following its launch in 2012, the swim brand quickly became a favorite of fashion insiders everywhere for its eye-catching swimsuits in — you guessed it — solid and stripe designs. Putting a fresh, fashion-forward spin on classic nautical stripes, Solid & Striped’s chic suits gained a cult following for their minimal cuts that lent a ’90s-inspired feel. Today, the brand has expanded its swim range beyond its original solids and stripes to an array of prints and colorways along with ready-to-wear clothing, cover-ups, and accessories — but it remains a fixture in the swim rotation of fashion insiders.

Fleur du Mal has long been a favorite for its ultra-sexy lingerie and underwear staples, and this summer, the brand launched its foray into swimwear. Featuring the signature sculpting and lifting design elements of its cult-favorite bras, the brand’s debut swimsuit, the Seduce U-Plunge, delivers the dramatic plunge neckline and silhouette of its bestselling bodysuit of the same name. Offered in both a one-piece and bikini style, the suit is the ultimate hybrid of lingerie meets swimwear and features molded cups, adjustable straps with an o-ring detail, and a flattering high-leg cut for a cheeky fit. It sets the tone for what’s sure to become a new favorite for sexy swimwear amongst style insiders.

If you’ve ever wished your swimwear could double as shapewear, it’s time to put Stylest on your radar. Founded by three fashion industry veterans, the brand’s range of swimwear is designed to offer top-tier support, whether in the form of its smoothing DreamSculpt fabric or its DreamLift swim bras that can be layered under a swimsuit or worn on their own. Accommodating cup sizes A to G, Stylest’s swim bras are designed to give some extra lift and support. Along with its signature square-neck one-piece swimsuit that captures that 80s and ‘90s throwback appeal, the brand also offers long-sleeve suits for extra sun coverage. For a complete poolside moment, look to the brand’s sculpting sets — think matching sarongs and waist-cinching belts — that bring a polished, pulled-together edge to your swim wardrobe.

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