Thailand’s pet food sector has steadily grown over the past five years, generating lucrative revenues of over 300 billion baht and average annual profits of 12 billion baht for domestic firms.
Auramon Supthaweethum, Director-General of the Department of Business Development under the Ministry of Commerce, shared this update with reporters, citing changing lifestyles—particularly the growing tendency to treat pets as family members—as a key driver of this growth.
She noted that the rising trend of consumers viewing pets as companions for outings and leisure activities has prompted retail stores, hotels, and tourist destinations to adopt more pet-friendly policies and environments. This has led to a surge in pet food shops catering to such demand.
Additionally, the increasing variety of "petfluencer" content on social media—often created for business purposes—has boosted public interest in pets and helped drive the expansion of local pet food businesses.
According to data from the department’s DataWarehouse+, the sector generated an estimated 330 billion baht in revenue and 12 billion baht in profit annually from 2019 to 2023.
Auramon also mentioned that the number of companies entering the domestic pet food market has grown over the past two years.
These firms now have combined registered capital exceeding 145 billion baht, with most based in Bangkok and neighboring provinces.
However, the senior official cautioned that businesses in the sector must be mindful of intensifying competition and adapt their strategies, product quality, and design in a timely manner to ensure long-term sustainability.
