Tesco is giving shoppers triple Clubcard points when they order items from its new online marketplace. The offer means Tesco shoppers get three points for every pound they spend, up until June 4.
To qualify for triple points, customers need to be a Clubcard member and make a qualifying purchase on the marketplace section of Tesco.com.
Tesco Marketplace lists products for sale from third-party sellers. It was launched on the Tesco.com site in June last year and now offers more than 400,000 different products from a range of third-party sellers.
Tesco Group Membership and Loyalty Director Shama Wilson said: “Whether it is furniture for the garden, the latest home décor, or a new television, our Marketplace partners have an amazing array of goods on Tesco.com.
“With triple points until June 4, this could be just the time to make that purchase and get triple Tesco Clubcard points.”
At the launch of Tesco Marketplace last year, Tesco Marketplace director Peter Filcek told The Grocer it wants shoppers to have a “one-stop shop” for everything they need.
He said: “We were looking at customer searches on our websites and we found things that we just don’t carry in Tesco [stores] or online, and so that prompted a stream of thinking around what we could do to open up that range, to give customers what they’re looking for because they were genuinely looking for all sorts of things.”
All the sellers who use Tesco Marketplace are monitored on delivery speed, returns, and delivery success rates. This isn’t the first time Tesco has had its own online marketplace.
In 2006, the retailer launched Tesco Direct, a service which offered non-food items on its website. It comes as Tesco announced it will give away food for free as part of a major shake-up of its “yellow sticker” discounts in some stores.
“Yellow sticker” discounts are typically applied to food that is about to go out of date, with Tesco slashing costs by up to 90% off the original price.
But as part of a new trial at a small number of Tesco Express stores, the supermarket will cut “yellow sticker” prices to £0 for products that haven’t been sold after 9.30pm.
Some food will continue to be donated to charities, while staff will also get priority for “yellow sticker” items – but any other reduced food that is still in stores ahead of closing time will then become available for shoppers to take for free.
As well as reducing food waste, the trial will help Tesco meet its zero targets. Tesco aims to cut its food waste by 50% by 2025, and has a target of becoming “carbon neutral” by 2035 and net zero by 2050.
