Washing the skin with water that's too hot strips it of necessary oils, potentially leading to increased dryness, inflammation, and flaking, prompting Dove Canada to debut a first-of-its-kind smart label on Dove Deep Moisture Body Wash.

The packaging design for Dove Shower Sensor Deep Moisture Body Wash helps to promote healthier shower habits and a more cared-for skin moisture barrier by providing an alert when the shower water temperature is very hot. When exposed to running water above 41 degrees Celcius Dove Shower Sensor Technology activates and displays a "VERY HOT" warning.

Showering with temperature-appropriate water is beneficial year-round and even more so during the cold winter months, to support soft, moisturized skin.