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Tariffs are squeezing Americans. That could be good for Dollar General

Published 1 day ago1 minute read
) up 15% during early trading Tuesday.

Dollar General said it had gained market share from competitors during the latest quarter, both among its core low-income shopping base, as well as middle-income consumers looking to save money.

“We have seen increased (growth) from both middle and higher income customers,” Vasos said. “Our data shows that new customers this year are making more trips and spending more with us compared to new customers from last year.”

Dollar General’s primary customers earn under $40,000 a year, and the chain has more than 20,000 stores, primarily in rural areas.

Dollar General will still face pressure from tariffs, however. The company imports most of its products, and it may raise prices or stop offering some products to mitigate the impact. Dollar General also warned that “consumer spending could be pressured by tariff-related price increases.”

“We expect tariffs to result in some price increases as a last resort, though we intend to work to minimize them as much as possible,” Vasos said.

In March, the chain said low-income Americans’ financial condition had gotten worse over the last year and more shoppers were going without basic necessities.

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