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Sydney Sweeney has built a new realm of celebrity merchandise that the internet is still trying to classify as either new-age impressive or maddeningly horrid. The same actress in ‘Euphoria’ and ‘Anyone But You’ allegedly thought of selling some soap that would be imbued with her actual bathwater. Social media erupted in various reactions: some were baffled, some were totally disgusted, yet others joked that they were going to get some.

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The Daily Loud tweet was awash with reactions, with one in particular stating bluntly: “Only horny people will buy this,” thus summarizing most of the skepticism as to who is really the potential customer for this product. Another chimed in, “I can really see people from the Stone Age laughing and saying this is dumb and cringe,” which is essentially to say just how ridiculous some people consider this.

Okay, let’s get really honest now- Sydney Sweeney most likely gets the clout crowd that buys her stuff. One commenter said, “She’s capitalizing on the fact that the majority of her audience is horny men,” and honestly? They’re not wrong. Sort of like, she’s built a brand of her own, and her charm is maybe not fully based on her acting talents. The next commenter semi-jokingly said, “Should have named it ‘incel delight.'”

Not everyone was side-eyeing the whole initiative; someone found it funny, saying, “Can’t wait for the limited edition golden bar,” which is a nod to just how ludicrous some people allow themselves to be when it comes to all things celebrity-branded luxury. There was another who sarcastically remarked, “This stuff should be sold out, right?” questioning the existence of a market for this. (Spoiler alert: It probably does)

Then, some just blatantly advertised it as gross. “That’s horrendous. Only simps would buy that,” one opined; “I would rather use cleaning detergent,” said another. Yet another one just found the whole query totally vexing, “Isn’t that using germs to wash germs?” Well…makes sense!

In the meanwhile, the disparate sentiment was quickly called into question by an attentive specimen who commented, “This is so disgusting but where are they being sold?” Proving that curiosity (and let’s be real, thirst) always win out. Meanwhile, another added, “I speak for everyone when I say we will be buying,” which could have been half a gag, if not entirely.

Speaking of the war, one was forced to step away and reflect on celebrity culture with a long sigh and an air of, “What a weird fing world we live in.” Well, honestly, it kind of is.

If it is a genius-in-a-strange-way marketing stunt or simply weird, one thing is certain: Sydney Sweeney has got people talking, and in Hollywood, that’s half the battle.

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So are you about to purchase? Or would you consider this the line in the sand for celebrity merch? But the internet has already spoken…