Summit unveils strategy to elevate artists
At 2025 Blanche Aigle Media Roundtable Summit, Chocolate City’s Head of Business and Legal Affairs, Ifeyinwa Anyadiegwu, shared insight on how the label is using data and storytelling to elevate African artists on the global stage.
During her panel session: “The Music Business & Entertainment Ecosystem – Leveraging Media for Global Growth,” she explored how culture, media, and digital strategy intersect in the development of talent with international appeal.
Anyadiegwu noted that Chocolate City’s vision extends beyond music, focusing on building artists as cultural figures. By leveraging audience analytics, trend mapping, and streaming data, the label creates campaigns that reflect each artist’s full identity—covering everything from fashion and language to personal beliefs and values.
She also emphasized the importance of strategic media placement and robust international legal planning. These efforts ensure that artists are presented as multifaceted voices with broad cultural relevance, a strategy that has supported the global rise of acts like Blaqbonez and Young Jonn.
Her remarks left a strong impression, offering a clear framework for how African music companies can grow internationally while remaining true to their roots. With the right mix of data and storytelling, she said, African music isn’t just being heard around the world—it’s being understood.
