In StockX’s sixth annual Current Culture Index, Anta, Saucony, Timberland, Polo Ralph Lauren, and Stanley were among the brands with the biggest sales growth, while Fear of God, Ugg, and Supreme proved their staying power, maintaining number one rankings in key categories.

It seems that last year proved the resilience of the resale market – set against a backdrop of some reports claiming that "streetwear is dead" - with StockX reporting that over 100 brands made record sales on the platform in 2024, showing the consumer appetite for streetwear brands and the consumer behaviour of resale and "hype consumption" is continuing to perform.

In 2024, StockX also surpassed 60 million 'lifetime trades' and 20 million lifetime buyers. In addition, millions of people from around the world made their first-ever purchase on the platform last year.

StockX co-founder and CEO, Greg Schwartz, said: "The resale market proved its resilience in 2024, with more than 100 brands closing the year with record sales on StockX.

"We’re incredibly optimistic about the year ahead. Whatever 2025 has in store – whether that be new names in streetwear, viral collectibles brands, or a fresh set of players in the sneaker space – our product offering will continue to diversify to serve our customers as new trends take hold."

Accessories 

• Supreme held on to the top spot as the No. 1 top traded accessories brand in 2024. Top releases included the Supreme ‘Shoulder Bag’ (SS24), Supreme 30 Years T-shirts, the 1994-2024 book, and Supreme ‘Hav-A-Hank’ bandanas (SS24).

Looking ahead to 2025, StockX expects a new set of brands to carve out space for themselves in the ever competitive sneaker resale market - building on trends from recent years.

Following viral releases like New Balance’s 1906 sneaker loafer, StockX points to an opportunity for more brands to capitalise on consumers’ desire for "outside-the-box thinking and design".

In the apparel space, newer entrants like Hellstar and Revenge are seeing rapid growth and StockX merchandising experts anticipate continued interest in the next generation of streetwear brands.

The platform also expects resale prices and price premiums on popular Nike and Jordan Brand releases to show signs of recovery in 2025, "assuming the sportswear giant honours its promise to return to a model centred around scarcity".

With Saucony making it into the top five fastest growing sneaker brands, it is described as "one to watch" in 2025, while Puma performed particularly well in the UK (sales up 52% year-on-year versus 10% globally).

UK sales also showed a big rise in interest in performance brands, with both Hoka and On in the fastest growing brands, though they don't make the top five globally.