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Sportif Suzuki celebrates 45 years of representing the brand | Motor Trader

Published 2 days ago2 minute read

Home » News » Latest News » Sportif Suzuki celebrates 45 years of representing the brand

in Latest News Wednesday, 11 June 2025

Long Hanborough-based Sportif Suzuki is celebrating 45 years as a trusted Suzuki dealer.

The dealer, which operates from Witney Road, has been managed by multiple operating groups and has traded under the names of Hotson Suzuki, John Bowtell Suzuki and then Sportif Suzuki since August 2000.

Nick Allen, MD at Sportif Suzuki, said: “We’re so proud of what we’ve achieved here and the legacy that has been created to date.

“We’d like to thank all our customers who have put their trust in us since 1979, our team of employees here at the dealership for their amazing hard work and commitment and of course Suzuki GB themselves for their continued support.

“Whilst the group has seen some changes in management over the past 45 years, our ethos has always remained the same, to provide outstanding customer service and experience to our customers here in Oxfordshire.”

Allen joined in 2001 as dealer principal/general manager before purchasing the dealership with his wife, Annie, in 2018.

Sportif Suzuki was recently named Dealer of the Year for its region at Suzuki’s National Dealer Conference.

David Kateley, director automobile at Suzuki, said: “We’re thrilled to be able to recognise the longstanding loyalty and efforts of the Sportif Suzuki team.

“This is an incredible milestone that has been reached in our 45-year partnership with the dealer, and we thank all who have played a part in this success over the years.”

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