Analyst Gregg Moskowitz from Mizuho Securities reiterated a Buy rating on ServiceNow (NOW – Research Report) and keeping the price target at $1,210.00.

Gregg Moskowitz has given his Buy rating due to a combination of factors that highlight ServiceNow’s strong market positioning and growth potential. Despite some areas of challenge, such as the currency-related headwinds impacting the company’s 2025 guidance and modest subscription revenue projections, ServiceNow has shown significant advancement in its generative AI initiatives. The company witnessed over 150% sequential growth in Pro Plus deals across various segments, signaling robust adoption and increased customer engagement.
Furthermore, the impressive performance in signing large deals, including the largest new logo deal ever, and the addition of high-value customers underscore ServiceNow’s successful sales strategy. The company’s focus on workflow automation and AI monetization offers promising growth avenues. Moskowitz maintains confidence in ServiceNow’s ability to leverage these opportunities, justifying the Buy rating with expectations of sustained high growth and superior revenue performance compared to its peers.

In another report released yesterday, Bernstein also maintained a Buy rating on the stock with a $1,021.00 price target.

Based on the recent corporate insider activity of 154 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of NOW in relation to earlier this year.

TipRanks tracks over 100,000 company insiders, identifying the select few who excel in timing their transactions. By upgrading to TipRanks Premium, you will gain access to this exclusive data and discover crucial insights to guide your investment decisions. Begin your TipRanks Premium journey today.

Founded in 2004 and based in California, ServiceNow, Inc. is a software company which provides enterprise cloud computing solutions to help companies manage digital workflows for enterprise operations. The company offers its solutions to various sectors including healthcare, education, oil and gas, telecommunications, government, consumer products, technology, IT and financial services.